Convince & Convert

OCTOBER 27, 2015

Carmen Collins, writer and former country music artist, has been working in the social media arena since the heyday of AOL… long before social even had a name. How social can lead to more successful employee recruitment and retention. Why personal social content can mean accidental false advertising. Dead Yourself.

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Convince & Convert

OCTOBER 20, 2015

Being successful in social can mean juggling a gazillion different responsibilities which sometimes (okay, maybe more than sometimes) results in a stream of tasks that never seem to get done. What’s your one tip for becoming a social pro? ” If you could do a Skype call with any living person, who would it be?

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Convince & Convert

JULY 27, 2015

Social Media on the Golf Course. There are countless pieces to the puzzle that makes up TMaG’s social media content. To accomplish a successful social media strategy at this scale with so many external pieces to consider, Ryan recommends 3 things: Do as much internal preparation as possible. I’m passionate about social.

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Convince & Convert

JANUARY 9, 2015

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. Cabela’s aspires to “sell fun”, which translates directly into its social media strategy. and Canada).

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Skype Social Media Work Management Class 139

Convince & Convert

DECEMBER 20, 2013

This week, we have a very special Year in Review episode of Social Pros. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social. Please Support Our Sponsors.

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Social Media Skype Media Paid Search Agency 145

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it. “Be a servant.”

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Social Media Media Skype Lead Ranking 135

Convince & Convert

JANUARY 23, 2015

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). What’s your one tip for becoming a social pro? If you could do a Skype call with any person, who would it be? Today she shares her knowledge and expertise (free of charge!)

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Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

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Training Video Marketing Skype Effectiveness 113

Convince & Convert

DECEMBER 19, 2014

As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Social media is no longer just about marketing; it’s also about the customer experience. Holy Social!

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Convince & Convert

MAY 9, 2014

Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Holy Social! See you next week!

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Skype Marketing & Strategy Multi-Channel Communities 130

Convince & Convert

JULY 20, 2015

Tweetable Moments Social media has made it so easy to technically do things, we think we have the right to do it. Social Media Law Has Become a Career. Ryan Garcia is the Legal Director at Dell , which means a large part of his job is providing guidance surrounding the use of social media for the company. ” It is.

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Convince & Convert

JANUARY 9, 2015

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. Cabela’s aspires to “sell fun”, which translates directly into its social media strategy. and Canada).

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Skype Social Media Work Management Class 112

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. ’ What we’ve seen with social is that that audience is totally fractured. What’s your one tip for becoming a social pro?

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Social Media Skype Media Organic Leads 95

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. These blogs have their own bifurcated social channels, as well. Social Media Number of the Week: 27. ” Holy Social!

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Convince & Convert

NOVEMBER 10, 2015

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. From Facebook to Twitter to blogs, he has high-performing social with measurable results. In This Episode.

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Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

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KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

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Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. He was right.

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Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. How does social influence work ?

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Social Media Media Viral Marketing Skype 161

Convince & Convert

MARCH 9, 2015

As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. “I started trying things and I started to realize that there were very distinct communities on different social platforms.” Where do you find them? ” after the end of the Super Bowl.

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Social Media Media Skype Pricing 148

Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. He also got his career started in politics in Washington.

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Social Media Paid Search Agency Companies Media 140

Convince & Convert

MAY 16, 2014

pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Social Number of the Week: 9.5% Holy Social! Marie Forleo.

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Social Media Media Skype Storytelling 150

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Quotes From This Episode.

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Convince & Convert

JUNE 6, 2014

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. Paul’s team uses Sprinklr to manage their social content across platforms and across countries. The Big Two: Paul Matson What’s your one tip for becoming a social pro?

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Convince & Convert

MAY 10, 2016

It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. On the surface, their millions of followers would give you the impression of a robust social plan that works. What’s your one tip for becoming a social pro?

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Skype Verticals Youtube Impressions 92

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Holy Social! Tweetable Moments Our whole mantra is to celebrate our fans.

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Social Media Social Marketing Peer-to-peer Media 167

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. That’s the first tip.

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Convince & Convert

OCTOBER 6, 2015

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media. Quotes From This Episode. Salesforce.

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Social Media Media Skype Communities 127

Valasys

FEBRUARY 26, 2024

Midjourney AI, Leonardo and even SORA have been making rounds on our social feeds all the time. Installed within Skype, this chat-format-prompt allows you to type in a simple prompt and create images based on your input. But with Bing, now this is implemented in the IM chats like Skype. What makes Bing AI image generator unique?

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Generation Skype Privacy Best Practices 40

Convince & Convert

MARCH 30, 2015

shortstackjim Tweet This From Pancakes to Social Media Jim Belosic is a man of many talents. Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. If you could do a Skype call with any person, who would it be?

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Social Media Media Skype Marketing Management 132

Convince & Convert

MARCH 15, 2016

With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. What’s your one tip for becoming a social pro?

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Social Media Skype Brand Identity Branding 82

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. Why paid social means creating a path towards an outcome post-click. Is content overheated these days?

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Social Media Social Marketing Skype Content Marketing 92

Convince & Convert

MAY 30, 2014

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.” Be a leader.”

Social Media 132

Social Media Service Peer-to-peer Media 132

Convince & Convert

MAY 17, 2016

Not only does she have a TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data. What’s your one tip for becoming a social pro? In This Episode.

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Skype Ethics Analysis Facebook 89

Convince & Convert

JUNE 13, 2014

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. The Big Two: Peter Shankman What’s your one tip for becoming a social pro? Richard Branson.

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Social Media Media Plans Service Planning 140

nDash

JANUARY 13, 2022

While tracking social media posts on a calendar app or spreadsheet might be helpful to some, adding a scheduling tool to that strategy makes life so much easier. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Organize and share data.

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Convince & Convert

AUGUST 5, 2014

One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are a few tips to help guide you as you build out both your branding and social media strategy. Read the whole entry. »

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