Convince & Convert

JUNE 6, 2014

Paul’s team uses Sprinklr to manage their social content across platforms and across countries. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. ” If you could do a Skype call with any living person, who would it be? Author and scientist Ray Kurzweil.

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Social Media POS Media Skype 144

Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

Social Media 159

Social Media Media Skype Opinions 159

Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. Tiger Woods. See you next week!

Social Media 140

Social Media Paid Search Agency Companies Media 140

Convince & Convert

MAY 4, 2015

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. If you could do a Skype call with any person, who would it be?

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Twitter Facebook SMS Skype 144

Convince & Convert

MAY 16, 2014

.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media. Holy Social! Now, Peg and Guy are ramping up Canva’s online presence.

Social Media 150

Social Media Media Skype Storytelling 150

Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. ” Karlijn has developed a 150-member (and growing) social media team that is responsible for 24/7 customer support in 14 languages.

Social Media 135

Social Media Class Media Skype 135

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. Heidi Sullivan on Twitter: @hksully. Todd Cameron on Twitter: @redfoxstrategy. Audience ≠ Influence. ” —@redfoxstrategy. TapInfluence.

Social Media 95

Social Media Skype Media Organic Leads 95

Convince & Convert

JUNE 13, 2014

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. ” If you could do a Skype call with any living person, who would it be?

Social Media 140

Social Media Media Plans Service Planning 140

Convince & Convert

FEBRUARY 9, 2016

Social Speed Dating. Social media can seem like a never-ending round of speed dating. She has helped grow their social presence to a whopping 2.5 million Facebook fans, 193k Twitter followers, and 13.3k How centralizing a chain’s social media leads to deeper connections with customers.

Social Media 100

Social Media Media Skype Twitter 100

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Recently, Matt has been talking to franchisees a lot about making use of social media advertising.

Social Media 127

Social Media Media Skype Mobile Advertising 127

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 141

Social Media Activities Media Skype 141

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? Are they actually on Twitter — or maybe just monitoring Twitter? Are you a social media forager? Are You a Social Media Forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

Social Media 121

Social Media Media Best Practices Skype 121

Convince & Convert

MAY 3, 2016

These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. Randy Frisch on Twitter: @randyfrisch. Chris Moody on Twitter: @cnmoody. To them, content is literally everything we do. Casey Neistat.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. . Social Media Number of the Week: 11.

Social Media 113

Social Media Google Media Skype 113

EMagine B2B Blog

FEBRUARY 24, 2015

You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. For years, the eMagine team has used Skype as our main source of communication (aside from internal emails and conference calls). We thought so too, being a digital agency and all.

Skype 40

Skype Privacy Mobile Marketing Conference 40

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

Convince & Convert

MARCH 8, 2016

This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. How a solid training program leads to a successful and embedded social network. Lee Aase on Twitter: @LeeAase.

Social Media 73

Social Media Media Skype Training 73

Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. Well up until 2014, company leaders didn’t think it did.

Social Media 74

Social Media Media Barriers Skype 74

Convince & Convert

FEBRUARY 2, 2016

“At some level, you have to make it about the social and not about the media.” Matt See on Twitter: @MatthewSee. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy. What’s your one tip for becoming a social pro? .” —@MatthewSee. ” —@MatthewSee (highlight to tweet).

Social Media 86

Social Media Allocation Skype Media 86

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social.

Social Media 122

Social Media Media Marketing Budget Communities 122

Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. “Linkedin is for people you know, Facebook is for people you used to know, Twitter is for people you want to know.&#.

Social Media 168

Social Media Media Skype Social Networks 168

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Convince & Convert

DECEMBER 26, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. ” “Social media makes a big world smaller.” I suspect many of his 100,000+ Twitter followers considered him a friend.

Social Media 137

Social Media Media Skype Twitter 137

Convince & Convert

MARCH 15, 2016

Dan Moriarty on Twitter: @iamdanmoriarty. Hyatt Hotels Corporation on Twitter , Facebook , YouTube , Instagram. If you could do a Skype call with any living person, who would it be? An avid soccer fan, Dan would choose Lionel Messi for his Social Pros Skype lifeline. .” —@jaybaer (highlight to tweet).

Social Media 82

Social Media Skype Branding Brand Identity 82

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Recently, Matt has been talking to franchisees a lot about making use of social media advertising.

Social Media 66

Social Media Media Skype Mobile Advertising 66

Convince & Convert

SEPTEMBER 29, 2015

Brittany’s Twitter: @brittanymetz. What’s your one tip for becoming a social pro? If you could do a Skype call with any living person, who would it be? . “No one wants to be talked at on Blab. They want to be talked to or listen to people talking. There’s a huge difference.” ” —@brittanymetz.

Social Media 134

Social Media Skype Startups Media 134

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

OCTOBER 27, 2015

Carmen Collins, writer and former country music artist, has been working in the social media arena since the heyday of AOL… long before social even had a name. Carmen’s Twitter: @CShirkeyCollins. Cisco Careers on Twitter , Instagram , Facebook , and LinkedIn. ” —@CShirkeyCollins. Our People Deal.

Skype 135

Skype Social Media Acquisitions Linkedin 135

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments.

Twitter 100

Twitter PR Service Skype 100

Convince & Convert

NOVEMBER 17, 2015

Why corporate social media does not equal selling to your customers. How staffing professionals with no B2B social experience can lead to a more approachable brand. “On social media, they don’t want to be sold to… They want to be inspired. Glenda Vaquerano on Twitter: @GlendaVee.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Caitlin’s Twitter: @caitlinangeloff.

Skype 123

Skype Branding Brand Identity B2B 123

Webbiquity

NOVEMBER 30, 2017

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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Automation Marketing Automation Services Buyer Personas Skype 210

Convince & Convert

JANUARY 26, 2016

How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. How social video leads to starting a conversation within your community. Lindsay Listanski on Twitter: @LListanski.

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Training Video Marketing Skype Effectiveness 113

Convince & Convert

MAY 9, 2014

Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. See you next week!

Skype 130

Skype Marketing & Strategy Multi-Channel Communities 130

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team.

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Television marketing Skype Social Media Public Relations 137

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

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Enterprise Management Twitter Marketing Management Salesforce.com 100