Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

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Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

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Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.

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Convince & Convert

NOVEMBER 24, 2015

David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly.

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Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

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Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. Tiger Woods. See you next week!

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Convince & Convert

MAY 16, 2014

.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media. Holy Social! Now, Peg and Guy are ramping up Canva’s online presence.

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Convince & Convert

MARCH 30, 2015

shortstackjim Tweet This From Pancakes to Social Media Jim Belosic is a man of many talents. Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. No one cares. highlight to tweet).

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Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11.

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Convince & Convert

JUNE 6, 2014

” If you could do a Skype call with any living person, who would it be? Social Pros Podcast brand communities content marketing digital marketing email marketing global social media social media Social Media Marketing Social Media Tools Social Pros' See you next week!

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Convince & Convert

OCTOBER 6, 2015

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media. ” —@adamcb.

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Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Seth Godin. ” See you next week! .

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Convince & Convert

MAY 30, 2014

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.”

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Convince & Convert

JUNE 13, 2014

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. ” If you could do a Skype call with any living person, who would it be?

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Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Recently, Matt has been talking to franchisees a lot about making use of social media advertising.

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EMagine B2B Blog

FEBRUARY 24, 2015

You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. For years, the eMagine team has used Skype as our main source of communication (aside from internal emails and conference calls). We thought so too, being a digital agency and all.

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Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. ” Karlijn has developed a 150-member (and growing) social media team that is responsible for 24/7 customer support in 14 languages.

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Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. If you could do a Skype call with any living person, who would it be? Audience ≠ Influence.

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Convince & Convert

APRIL 18, 2014

ekaterina Tweet This Social Media Number of the Week: 24 According to a new study, our ability to perceive, analyze, and respond begins to decline sharply not at the age of 78 or 65… it happens at the age of 24. Holy Social! “Never assume that you know everything, especially in realm of social business and marketing.”

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Convince & Convert

MARCH 2, 2015

Global Community = Global Social Media. Unlike many of the guests on Social Pros, Duane Bates is not only in charge of social media, but of web and mobile as well. social media and works with several affiliate groups and volunteers at the international and local level. DuaneJBates Tweet This.

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Convince & Convert

FEBRUARY 2, 2015

.” “Being in great physical health is never owned…” “A happy marriage is never owned…”) Apply the same concept to social media and producing quality content: embrace the idea that you will never reach the finish line of providing utility to the world. Richard Branson. See you next week!

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KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).

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Convince & Convert

MAY 3, 2016

These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. If you could do a Skype call with any living person, who would it be? To them, content is literally everything we do.

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Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.

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Convince & Convert

FEBRUARY 9, 2016

Social Speed Dating. Social media can seem like a never-ending round of speed dating. How centralizing a chain’s social media leads to deeper connections with customers. How promoting technologically unskilled but teachable dedicated employees leads to the perfect social advocates. In This Episode.

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Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

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Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.

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Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11.

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Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

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Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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Convince & Convert

MARCH 8, 2016

This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. How a solid training program leads to a successful and embedded social network. Social Champions Program.

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Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

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Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. Well up until 2014, company leaders didn’t think it did.

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Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social.

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Convince & Convert

FEBRUARY 2, 2016

If you could do a Skype call with any living person, who would it be? As cheesy as it may sound, Matt is truly committed to his customers and would love to do a Skype call with one of the HSN ladies that makes the brand so successful. That will keep you grounded in authenticity and help you evolve without losing what makes you unique.

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Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

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