Biznology

MAY 6, 2020

We B2B marketers had our plans all worked out. If you do somehow scrounge up a genuine lead, your face-to-face salesforce cannot go on site to glad-hand the potential new customer. Would your customers welcome an on-site visit from your salesperson? Can you finally fix your site search? SoloSegment.com/GuideBox].

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Biznology

MARCH 21, 2022

Perhaps a hundred were actual work or personal emails. Turns out, somebody should have told me back in 1996 that it was going to turn out to be a bad idea to use my primary email address to register on every site I had a relationship with. Years ago, I took the time to set up four new email addresses for myself. Not one or two.

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. Micro-moments matter.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

JULY 7, 2021

As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are. You can track site visits and form fills straight back to the CTV impression. of their total SMB site traffic), despite running in just a couple of their focus markets. Omni-channel integration. Take advantage.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

JANUARY 11, 2021

Too many sites can’t seem to find the right balance between a great user experience and maximizing their conversion rate optimization. Dialog boxes are a proven way to focus site visitor’s on the one thing you most want them to pay attention to. That’s not how you want your website to be working for you.

Marketing Websites 104

Marketing Websites Terms and Conditions Pricing Price 104

Biznology

SEPTEMBER 6, 2018

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. Studies show anywhere from 43% to 600% higher conversion rates for site searchers. But guess what?

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

JULY 9, 2019

Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications. Please explain how it works. KVD: We start by enabling the site owner to do first-party visitor tracking. It doesn’t capture any PII, or personal information.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. This is good for the site. This is good for search.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

MAY 22, 2018

Do you want us to continue to maintain and update all the content and use those social and blog and site platforms to continue to armor and defend your good name online? You either commit 100% or you might as well just simply work on filling the vacuum of who you are online organically and by yourself or using internal resources.

Google 206

Google Work Management Lock-In Wikipedia 206

Biznology

MARCH 25, 2019

If you’ve tried just about every trick in the book but your site still isn’t showing up on the first page of Google, it’s most probably because there’s still room for improvement. Look at the sites that are currently ranking at the top. 3: The Field of Dreams approach doesn’t work. 5: Site speed is also critical.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

NOVEMBER 13, 2018

Does site search matter? Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content. Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

OCTOBER 29, 2019

Use of ratings and reviews sites in B2B. Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Sourcing team can learn and validate their work.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

DECEMBER 4, 2018

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. First, let’s be clear that we are talking about metrics, not data. The post Are There Any Bad Marketing Metrics?

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

JUNE 28, 2021

Created by a scientific advisory council, the framework looks at three things: local and global infection rates, site-specific vaccination rates and local government guidelines. We’ve been able to help employees understand the framework for how we as a company are going to make decisions,” Kristen says.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Biznology

MARCH 16, 2018

That’s why Mike and I sat down recently and recorded our conversation all about digital strategy and how to put it to work for your business. The importance of site search, which drives 43% to 600% increase in conversion rate. Site search isn’t always a good as you need to be. A/B testing for site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JULY 3, 2018

While it’s probably a good idea to work towards being 100% natively HTTPS-compliant, CloudFlare will get you through the Google Chrome Summer Bloodbath of 2018. As of the last Sunday, July 1st, if you haven’t implemented HTTPS on your site , your site is probably going to be labeled as not secure.

Marketing Websites 173

Marketing Websites eCommerce Display Google 173

Biznology

MAY 31, 2018

But before you hit the back button, let’s look at a couple of reasons that you might care: You want people to be able to drill down in site search. Yeah, site search. You want to personalize your site by industry. Many Visitor ID solutions can tell you the industry of the visitor to your site.

Tagging 156

Tagging Classified Ads SIC Automation 156

Biznology

AUGUST 15, 2017

So, if your title currently is Check Out My Latest Project you really should actually describe subject of the blog post or site page. If your site allows you to write a summary or your page allows you to define a description, do it. Everybody’s trying to be so succinct. Why are you keeping it so brief? You should really do it.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

JULY 3, 2017

It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. 100% conversion rate.

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

SEPTEMBER 10, 2018

You must also pay attention to the content of these documents you produce and the goals you have for the site. The site map seems quite straightforward, whether you’re thinking about it for process purposes or outcomes. From an outcomes standpoint, it’s important that we are building our site from the perspective of our prospects.

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

SEPTEMBER 17, 2018

I am buying a new monitor stand for my desk, because I want to be able to move the monitors into different positions to help me avoid back and neck strain while I work. I find the page and I exit the site happy. Sometime you can’t tell when something worked, but you can tell when it didn’t work.

Conversion 138

Conversion ROI Press Marketing Websites 138

Biznology

APRIL 20, 2022

Marketers are using something called bounce tracking to set cookies on a tracking site and then routing back to the site you are visiting. But we’ve never done a good job of explaining how this works and why it’s a win-win-win. Bounce Tracking. You can get a more detailed explanation here.)

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

Biznology

OCTOBER 23, 2018

My amazing team and I just launched a site called Newconomy. Building trust and reputation this way–instead of being just a link-building aggregation bottom-feeder–does take a lot of work but is totally worth it. The Newconomy site is actually designed to be a cryptobank. Don’t Just Sit Back, Get Involved!

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

OCTOBER 6, 2016

Me: Well, it often takes a while for a new page to rank, but is this the only page on your site for this subject? Unless the transaction works for all parties, it is probably a technique that won’t work, or won’t work for very long. That’s right—they want to show that expert site on the subject.

Optimization 134

Optimization SEO Keywords Google 134

Biznology

NOVEMBER 14, 2017

If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages. What Works with Domain Name Keyword SEO. Do this: Make sure you don’t cheat and just point that domain to an already-existing page on your site.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JULY 20, 2018

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too. Unfortunately the way they work doesn’t do much to improve site search.

Keywords 91

Keywords Click Rate Analytics Google 91

Biznology

FEBRUARY 19, 2019

Let’s start with a definition: Website architecture is the way we organize our content and create navigational controls to encourage site visitors to engage with the information of greatest value to them. More succinctly, website architecture encompasses site structure, interface design, usability, and user experience. Until they do.

Marketing Websites 136

Marketing Websites Sales Qualified Leads Top of Funnel Organic Leads 136

Biznology

APRIL 4, 2019

Site Search. They universally volunteer that at best their search is a work in progress and at worst it’s a disaster. One large packaged goods company showed me a content marketing site that seemed incapable of providing search results of related articles. Navigation is only viable if your site is simple enough to understand.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

JUNE 27, 2017

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. What you don’t need to do — and maybe even shouldn’t do — is go on a content bender over a long Summertime weekend.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

SEPTEMBER 4, 2018

These actions include search keywords , the timing of the visit, other sites they have visited in the past, behavior within the session, purchase history, lifetime value, and more. Entry : How did the visitor find your site or app? Did they come from Google, social media, an email, and ad, or a link from another site?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

AUGUST 25, 2020

Improve the process by recognizing at which step your customers drop off your site. Make sure to use third-party reviews, as well, from reputable platforms and sites, including those found on Google. This might be an old tactic, but it still works like a charm! Leverage social proof with tech tools. Offer help across platforms.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

APRIL 18, 2018

Much of my and my colleagues’ writing on this blog site is about these technical challenges. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering. To the extent that the theory does not meet practice, we have work to do. Risks of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

AUGUST 8, 2017

They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy.

Google 138

Google SERP FAQ Paid Search Agency 138

Biznology

JULY 10, 2018

While this can be pretty great, the eruption in digital marketing popularity has also brought some speed bumps small business owners have to work around. One is that your mobile site only needs to be mobile-friendly in order to please the customer. There are myths about loans for small businesses and about which products sell the best.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

NOVEMBER 2, 2020

If they came to your site through their company browser, you can easily identify their firm through the IP address. As more employees work from home due to the pandemic, it’s getting harder to connect visitors to their company IP addresses. Identify their company. Use Identity Graph tools to link visitors across devices.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

APRIL 18, 2019

And, worse, the way they make it difficult for those teams to work together. And who don’t have near enough time to work together. We consistently see sites receiving at least 40% to 60% of their traffic from organic and, to a lesser extent, paid search traffic. And start working together to fix those breaks.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151