Writing on the Web

MARCH 20, 2014

Does your website answer readers’ questions? You won’t keep visitors on your site for long; it will be “click and bye-bye.” What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site. I’ll go create one this week.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

OCTOBER 4, 2016

Don’t overlook sharing on social sites. Post it on your website and blog. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Make a schedule to include research, writing, formatting and distribution. Share it in your newsletter.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

SEPTEMBER 4, 2013

When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up. The following tips will help you increasing traffic to your website through successful business blogging. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content? That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

APRIL 10, 2013

Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. Some businesses can afford to hire professional writers to author their blog and/or website. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company?

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. ” The challenge: You want to make sure that your business website is fresh, attractive and informative.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? The desktop tool allows people to upload as many documents as necessary without ever having to go to the Scribd website.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

JULY 11, 2013

Here are some suggestions that can help you build content and optimize the content that you already have on your site. In addition to promoting your newest content on social media sites , it’s a good idea to occasionally remind readers where they can learn more from older posts as well. Make sure all of your posts are keyword rich.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

MARCH 28, 2012

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites. Customer Service.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? So how do you keep them on your site to read your stuff?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 30, 2014

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. So how do we keep readers interested and coming back to your site over and over? I know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 26, 2011

But you should always be alert for how such changes affect your site and make corrections when needed. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MAY 9, 2011

What you write on your site has to be compelling. These two sites were both from successful business coaches. Part of the problems coach websites have is that they are selling services that aren’t clearly defined. They may not know which is best so your online site has to do some convincing and comparing.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 30, 2016

Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer. Colors – most people will want to use the same colors as their website for consistency. Topic definition – can expand on the ‘about page’ or a separate page.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate they like it, let alone pick up the phone and call.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JANUARY 3, 2011

Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. In choosing your domain name, make sure that it states what your website is actually about. Get to know them as peers.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

DECEMBER 11, 2013

Put your own spin on popular topics and it will help bring traffic to your site. Lots of people are online (most likely shopping) and websites are fighting for more traffic each and every day. You’ll get people reading your site and your favorite charity will (hopefully) get at least a few donations. Several things!

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

MAY 16, 2011

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. It’s the best way to get new viewers to your website and blog. How to script your video to get the most traffic to your website.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 16, 2010

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. I use it as a traditional website for my business, with product pages, etc. Wordpress makes it easy for anyone to update their own site. Website, Blog, Ezine?

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

FEBRUARY 5, 2014

For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. Pay attention to how many websites, articles, blog posts, videos, etc. Blogs : Look for established blogs in your field by using a blog aggregator site like AllTop.com. How should you go about reader research?

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JUNE 19, 2013

One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website. Look for websites that are linking back to your competitor’s website. You may use Open Site Explorer , to do this.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course).

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

MAY 8, 2013

Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. 4 Content Marketing Goals for a Coach Website. Today, we are in a similar period of upheaval. It’s the era of content marketing and the Internet. But we are still in early days.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

APRIL 8, 2015

As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links. Call to Action.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

MARCH 26, 2015

When’s the last time you updated your bio on your About page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? Although Web tools have become easier, and everybody can learn how to run a WordPress blog or website, most professionals I know are too busy earning money and don’t spend enough time creating content that works for online marketing. For anyone involved in persuading others (i.e.,

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

JANUARY 9, 2013

I’d care if I reached out on social sites more often to share good ideas. 4 Content Marketing Goals for a Coach Website. 4 Content Marketing Goals for a Coach Website. I’d care if my blog had high quality, relevant content that helps readers. Goals for Online Content Marketing.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

AUGUST 3, 2010

Suzanne Bird-Harris of Websites in WordPress did the graphic design for the header. If you’ve ever thought your site could use a little face-lift, this is a no-brainer! Related posts: Blog or Website: Do You Use WordPress as a Website? Share this on Reddit. Add to a lense on Squidoo. Stumble upon something good?

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

DECEMBER 9, 2010

Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog , website and ezine sign up page. From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

FEBRUARY 14, 2011

“ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Of course, who wouldn’t?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JUNE 2, 2010

Go to any photo site and register as a user (free). These folders get populated each time I do a search on a photo site because I’ve already done the time-consuming part of searching. When you have extra time, search for fascinating illustrations over on a photo site and preselect a few you’d like to use. Why bother?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

MARCH 7, 2012

If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages!

Landing Pages 100

Landing Pages Ning Advertorials Digg 100