B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance. In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 15, 2013

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. Find out what options you have for creating a mobile-friendly site.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

OCTOBER 30, 2015

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. Why would someone hack my my site?

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

FEBRUARY 13, 2012

The real way to get results from your website is to have great content that visitors need or want. Just as certain rules apply to getting dates with quality people, rules apply to getting visitors to your site. How do you attract quality prospects to your site? Don’t lie. You won’t get a date. Do be interesting.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has inconsistent design.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

OCTOBER 26, 2012

I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Test the readability of your site with this tool by Juicy Studio.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. The client did not require that their site update include a responsive design. The announcement from Google that sites need to be responsive was done in February of 2015.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 27, 2012

If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” Website visitors scan across the top, then the middle, and then down along the side. ” The format is in the shape of an “F.” They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JUNE 6, 2013

Do you think your website is boring, static, ineffective? When it comes to your website update, how do you know that the changes you make are worth the cost of the update? All websites should have Google Analytics installed. What are the exit pages to my site? What keywords do visitors use to get to my site?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. So, it’s up to marketers to make scanning website pages easier. Headlines do help the search engines index the content on your site.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

MARCH 8, 2012

Do visitors on your site feel like they’ve landed on another planet? Certainly a company website is one of the most critical brand touch points. Make sure your website likeable, conversational and engaging, not static and full of business-speak. Do you need help creating a more effective, engaging, and likeable website?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. It’s time to get original.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 25, 2013

If your website does not have this free tracking program installed on it, I highly recommend that you add it. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. Marketing Measurement b2b customer lead nurturing marketing website'

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

MARCH 21, 2013

How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. Rest assured that all is not lost.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

NOVEMBER 6, 2012

.” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.” In the hub and spoke system, your website and a strategic blog are the hub. So, if you don’t have a blog, consider starting one.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 13, 2016

An example is a client of mine that wanted a new website. a map of the new site architecture, keyword analysis OR a strategy for SEO. They ended up paying too much money for each of the website “parts,” because there was no project plan. They did not have the spec, a design (even a rough design!),

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 4, 2014

Google changed its algorithm in the past couple of years to de-list sites that had less relevant links and other spammy SEO practices. It also recognizes the buzz your site pages get on social media. Find out how to build a great-performing site. But beware the SEO company that is still selling links and keyword stuffing.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JANUARY 20, 2012

New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your website files and database on a regular basis , especially if you continually add content. Laginappe Marketing’s page on how to back up your website.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy. sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Getting your audience to read the articles may be more important than driving traffic to your site.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring!

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

OCTOBER 14, 2011

…And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Will the content on your site help convert visitors to leads and leads to customers? It’s haaarrrd to think of messages to Tweet!

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 15, 2015

For more details, please visit the workshop page on our website. Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Who Should Attend?

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

DECEMBER 7, 2012

You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! If you think paying someone to optimize your website still works, I have a bridge to sell you. Search Engine Algorithms Change (Constantly). What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” First, go to Your Profile and click on the Edit Profile tab.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects. Don’t use SEO tricks in a effort to attract qualified prospects to your site.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Have a physical address somewhere on your site, even if it is just a business mailing address. Then do it.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to a month for Google to crawl your new site or new blog. Register your website and blog with directories. Engage with others and encourage comments and likes of your site. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. So plan to: Blog frequently.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Increase inbound links to your site.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JUNE 21, 2012

For examples, read the outsource marketing cost-analysis article I wrote on my website. ). Your outsource marketing resource is not on-site full-time – your outsource marketing person may be on-site some of the time, but you won’t have access to them every moment. Outsource Marketing – Cons.

Planning 100

Planning Work Management Analysis Creativity 100