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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. If your site isn’t user-friendly, your audience simply won’t want to use it. Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. Navigation.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. View Count: This one’s a no-brainer. More views can mean greater reach, but remember, it’s not just about quantity. How many people are watching your videos?

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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . You could create up to 20 goals per GA view. You’ll see a full list of events.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. To view it in GA, look under Acquisitions. Unique site visitors. Organic search traffic. Direct traffic.

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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights? Identifying actual online competitors can be surprising, but with SEO tools and key metrics, you can gain a comprehensive view of your competitive landscape. Take a look at their meta tags, content quality, and site structure.

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