WebMarketCentral

DECEMBER 14, 2009

There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter. Twitter Name Never use your real name. Twitter Bio Leave it blank.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

NOVEMBER 23, 2009

SlideSix SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids. You can upload presentations, record audio narration, and attach videos, all on the site. PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 9, 2009

Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). The site has also been gradually adding the very best sources of content on B2B Marketing. Since that time, it's been steadily growing in traffic and subscribers.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

APRIL 30, 2009

My company blocks all access to social media sites." Allegedly, a leaked memo from Gannett, the publisher of USA Today, stated: " It has come to my attention that some staff members are spending a lot of time on Facebook, Twitter and other social networking sites during work hours.This is not appropriate. Social Tagging.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. Use social media sites for online reputation management. Learn how to use Twitter for business. Isn't that clever? Social Tagging.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

MARCH 10, 2009

The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Social Networking Sites where you can post your profile, promote links to your company site / blog / etc.,

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 4, 2009

The context in this case is the particular tool, website or other online venue where the content will be shared: in a blog, a social networking or bookmarking site, a media sharing site (e.g. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? 50 Ideas on Using Twitter for Business by Social for Business As the title promises, here are more than four dozen ideas on how to use Twitter for business, categorized into five groups including "Ideas about WHAT to Tweet" (e.g.,

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? some are disturbing (the Huffington Compost is worth as much as Twitter ?) Is Your Site Social Media Friendly? What are the most popular Web 2.0 applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 7, 2008

Social media sites are multiplying like rabbits. social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. As Paul Dunay points out, the explosion of social media sites has spawned its own acronym : YASN (Yet Another Social Network).

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

JANUARY 28, 2009

A new b2b social media site called FYIndOut understands these dynamics, and is seeking to do for b2b buyers what epinions does for consumer products and Angie's List does for household services. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

DECEMBER 9, 2009

Which sites are most important to participate in? What tools are available for cost-effectively monitoring brand conversations across social media sites? While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

APRIL 2, 2009

Setup—while social media and networking tools are designed to be easy enough for almost anyone to use, having a social media consultant create new profiles, and review existing ones, can help assure a consistent, professional presentation across various sites. Twitter ) have come out of nowhere to rapidly gain large followings.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 8, 2009

Number of Twitter followers. I randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). There's simply no relationship between Twitter following and SEO prowess. Bottom line?

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. As noted above, trade publications were once the only way to reach niche audiences.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JANUARY 5, 2009

GuyKawasaki.com ) or redirect it to a suitable page, such as the Management Team page on your corporate site. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. to photo-sharing sites like Flickr. Start Twittering. Buy yourname.com if it is available. Use your real name in your profile.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities." . #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JULY 30, 2009

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. Your company fails to respond to a direct question posted on a social media site (e.g., The recent United Airlines breaks guitars incident is one extreme example of this.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 18, 2008

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

NOVEMBER 30, 2009

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Never Twitter drunk.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

DECEMBER 3, 2009

9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

AUGUST 26, 2009

Find the buttons you'd like to use, corresponding to each of the social media sites you want to include in your signature. Follow me on Twitter") in the Alternate Text box just in case you recipient's email settings block the images. The easiest way is to use Google image search. Enter the text portion of your email signature (e.g.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

NOVEMBER 16, 2009

Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

DECEMBER 17, 2009

Why it Makes Sense to Target Longtail Keywords First by SEO Book Aaron Wall explains that because new or small sites without a large number of external links pointing to them are unlikely to rank well for highly competitive search phrases, it's better to focus on longtail terms first, building up trust, links and traffic gradually.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

AUGUST 11, 2008

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

SEPTEMBER 24, 2009

Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic. As the old saying from the financial world goes, no one plans to fail—but many people fail to plan. #8: But this post was one of the first to provide hard data on the benefits. #7:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

MAY 26, 2009

I get those questions, and while I generally avoid writing about myself (preferring to stick to topics that are actually interesting), a recent post here on how to use Twitter for business was part of interesting and illustrative social media experience. The syndicated piece caught the attention of the marketing folks at ZoomInfo.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

NOVEMBER 10, 2008

Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

OCTOBER 21, 2009

How about a social media browser that integrates social search and sharing across multiple sites? Flock Flock is a "social web browser" that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing. Looking for a slick tool to easily build branded widgets?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

DECEMBER 29, 2009

sites including "kayaks" or "kayaking" will show up on a search for "kayak"). The site looks a little spammy, but the article is a helpful, quick read. SEO Tools 101, Part 1 by Search Engine Watch Ron Jones reviews several keyword, site grader and linking tools. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

AUGUST 3, 2009

Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20