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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. organic search, organic social, direct, referral, etc.), The new ones include: Paid Social. we need to concentrate on all the other ones. Paid Shopping.

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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Types of tags.

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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Types of tags.

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How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Tagging is a simple way to filter your leads and customers into lists so you can target them with content that will be most relevant to them.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. What to do? MixPanel Capterra rating: 4.5 (117

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Best Practices for Naming UTM Tags for Reporting

SmartBug Media

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you.

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The Ultimate Guide to SEO Meta Tags

Moz

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.

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