ViewPoint

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Social Selling & Personal Branding.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Inbound leads don't “just happen.”. The success formula is quite simple.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

MARCH 22, 2011

buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

OCTOBER 24, 2011

An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. Social Media: Table Stakes and the Challenges Linking to ROI. There are all these things we’ve got to do.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

APRIL 10, 2012

The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales. The Fight for Marketing & Sales Alignment. Top Sales World. Stay Tuned.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

JULY 7, 2015

Companies score leads via marketing automation (MA) based on interactions that are driven by email; however, MA does not recognize offline behaviors or social if not integrated into the system. Buyers are spending more than half their time self-educating using third-party sources (search, blogs, review sites etc.)—none

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

ViewPoint

JUNE 10, 2016

James Thomas, Allocadia’s chief marketing officer, blogged on the IBM commerce site : “Never has it been tougher to be a CMO. Preparation is about spending 15 minutes to understand what the company offers, its market and the competitive situation, and researching the prospect on social media.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

ViewPoint

SEPTEMBER 6, 2012

Social Media: Know Where Your Customers Are & Use LinkedIn. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. These websites “do not support the sales organization in their initiatives.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

MAY 5, 2015

When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. For example, organizations see improved email sign-up rates when they ask for an email after a visitor has engaged with content on the site versus as soon as they land on the site. Retargeting.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 16, 2011

I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. There was a base number of inquires by product coming in from assorted sources such as the web, pay for click, PR, direct mail, trade shows, social media, etc., Click Here (I loved it). Made up the short-fall.

Demand 120

Demand Outgrow Blast Campaigns Trade Show 120