sites social 
The Point
JUNE 24, 2022
As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Key Finding 1: Buyers have all but replaced vendor-provided content. Less and less of that content is vendor-provided.
The Point
JANUARY 21, 2020
We’ve always hosted them on our main site and simply embedded Marketo forms. credit card information or social security numbers) that you wouldn’t want stored in your MAP. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.
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The Point
AUGUST 16, 2016
The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. This kind of “social wall” is also commonly used for events to display live tweets as they posted.
The Point
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.
The Point
AUGUST 24, 2012
Here are what I found to be the most interesting highlights: • The most common projects being undertaken in the technology sector in Q2 were (in order) content creation, social media, and mobile site development. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •
The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
The Point
NOVEMBER 9, 2011
how to integrate social media into your lead nurturing strategy …. Register online at the DMA site. In under one hour, you’ll learn: • creative solutions to a lack of lead nurturing content …. • the top 5 questions to ask about your current lead management process …. • Top 10 Tips for Lead Nurturing Success. 2:00 PM – 3:00 PM ET.
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