The Effective Marketer

APRIL 4, 2013

15% year-over-year increase in social media mentions (vs 2% for followers). Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7% for followers). The Changing Role of PR.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 5, 2010

You can leave a response , or trackback from your own site. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. You can leave a response , or trackback from your own site. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. Like Be the first to like this post.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

APRIL 6, 2011

You can leave a response , or trackback from your own site. This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 13, 2011

You can leave a response , or trackback from your own site. You can get it for free for a limited time here: [link] This entry was posted on Thursday, January 13th, 2011 at 9:05 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. You can leave a response , or trackback from your own site. How do YOU define success and do you have a special formula? United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 29, 2009

Granted, Amazon.com doesn’t care if hordes of Kindle users cancel their WSJ subscription as long as they keep purchasing books through the site, but if you are not so lucky as to be the size of Amazon.com, just remember these simple yet powerful lessons. You can leave a response , or trackback from your own site. Now go f@%$!

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

You can leave a response , or trackback from your own site. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

And how about going a step further and forgo registration for everything else we have on the site, just let people take it? This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 7, 2011

You can leave a response , or trackback from your own site. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

You can leave a response , or trackback from your own site. You can leave a response, or trackback from your own site. [.] This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

DECEMBER 8, 2009

You can leave a response , or trackback from your own site. This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 23, 2010

You can leave a response , or trackback from your own site. This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 3, 2009

You can leave a response , or trackback from your own site. This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 16, 2009

You can leave a response , or trackback from your own site. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

You can leave a response , or trackback from your own site. This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MARCH 10, 2011

You can leave a response , or trackback from your own site. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100