Sales Engine

MAY 19, 2016

And then he went on to visit three more related pages on the site. if a sales rep can see what pages on their site the prospect has viewed, they can get an idea of what they might be looking for. For example, she can see that John Doe just watched a video on XYZ topic. This can take several forms: Web pages viewed.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Sales Engine

MARCH 28, 2016

Massey : We primarily optimize sites that are looking to generate revenue or generate valuable leads. For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. I would still tell you to do it for the same reason that you do social.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. This site is a collection of articles, videos, and guides to help women entrepreneurs succeed in their business. Let’s take a look at what American Express is doing to engage it’s buyers.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

OCTOBER 23, 2015

Not surprisingly, decreasing the number of posts also decreased their traffic from email and social media. They also found that the frequency had a negligible effect on the number of new subscribers and “likes” to posts on social media. In other words, consumers can only handle so much content before they stop paying attention to you.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Sales Engine

MARCH 24, 2016

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. The right offer at the right time will always work.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

Sales Engine

APRIL 27, 2016

They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. We’ve had numerous customers that viewed our emails and webinars for a year or more before they were ready to take a meeting with a salesperson.

Top of Funnel 120

Top of Funnel Webinar Metrics Paid Search Agency Companies 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120