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Inbound Marketing & Marketing Automation

LeadSloth

Search Engine Optimization focuses on getting your site in the natural search results. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Leave a comment or email me.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. When talking about Social Media, most people immediately think of Twitter or Facebook.

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Social Media for B2B Lead Generation

LeadSloth

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). She got a 400% increase in leads!

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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. HubSpot’s Medium and Large products give you the option to keep using your own site.

Hubspot 100
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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Also, Pardot integrates with the site search on your website, so if prospects perform a search on your website, the search phrase is added to the activity history. And that’s impressive.

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B2B Pay Per Click Advertising

LeadSloth

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site.

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. These are the trends that are mentioned most often: Improved ROI & Reporting.