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Content Marketing Tools Series #7 Curata

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publishing blogs , web sites, news sites, RSS feeds, social media content, newsletters, and more. You can host your content at a sub-domain of your existing site, or at a separate topic-specific URL and Curata saves you time and money. 3. Content Marketing Tools Series #7 Curata. About Curata. Normal. sap. 1. 1. 2012-05-30T14:40:00Z. 2012-05-30T14:41:00Z. 1. personal.

Content Marketing Tools Series #6 Pinterest

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Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. User friendly : Pinterest site is so user friendly and easy to use. 2. Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. sap. 1. 1. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. 1. personal.

Content Marketing Strategy: Interact with your neighborhood

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For a site having expertise in footwear, you can find it beneficial to connect with other websites which promote running, exercising and outdoor sports (to name some). The directory sites, although quick and easy, may not yield high quality outcome. Connecting to a social media outlet serves considerably in marketing content. insta. Normal. sap. 2. 2012-04-02T07:08:00Z. 26. 7.

Content Marketing Tools Series #4 Outbrain

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High Reader Retention : Readers who discover content through Outbrain spend more time on the marketer’s site than readers coming to your website via organic search. 4. Amplify social media campaign: People are discussing your brand online every day. Brainshark: Online and Mobile Video Presentation Tool. Normal. sap. 2. 6. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. 1. personal.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

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During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. "Delve into social media marketing."

Content Marketing Tools Series #8 Scribe

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Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff. Link Building : Scribe’s link building tools help you build back links from other sites, crosslink the content within your own site, and identify influential social media users who want to share your stuff. Content Marketing Tools Series #8 Scribe. Scribe makes SEO simple. Normal. sap. 1. 0. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. 1. personal. 12. 3. 10.2625. Clean. MicrosoftInternetExplorer4. Othe

The Dawn of Content Strategy

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Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What is content marketing strategy? What actions should marketers take in 2010?"

Does your B2B Marketing have Consistent Messages?

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For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. Journey site. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. Content.

The Biggest Challenge in Creating and Marketing White Papers

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The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com.

SME 2

Know Thy Audience: Business and Technical White Papers

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Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. Do you know your white paper audience? What are his/her top concerns? " Jonathan Kantor. Janice King's Tip.

FAQ 2

Do your Content have a Personality?

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Blog Writing on the Web Twitter patsiblogsquad. " You can’t master social media without vibrant personalities who create content that connects with your core clients. ". Companies should dedicate pages on their sites to the people who work there. Along with more personality in their marketing content, company sites are making increasingly good use of video clips and audio files.

The White Paper Question: To Gate or Not To Gate?

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"B2B marketers must leverage their content via social media sites.” While the volume of reTweets has dropped off after one month, the paper is still being mentioned in Social Media with regularity. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. How should marketers leverage content? Books.

FAQ 2

The Rise of Content in B2B Marketing

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Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ". How should you adapt to the changing trends in B2B marketing?

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” instead of putting more pieces on other publishers’ sites based on. excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Branding - What's Old is New Again!

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AND consider placing your phone number next to your site contact form for those needing to speak with someone. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Human emotion drives buying decisions. Brands have a great part with driving these human emotions. Anaezi Modu. Anything. Anything.

The Content Marketing Question: To Gate or Not To Gate?

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Post it to their own blog or sites. Visit your site and get a bonus. Enter your site and engage further, subscribe. Membership sites, group forums, coaching. They can be on blogs, twitter, or research sites. They have created the blog to get people visiting frequently just like a vendor-neutral site. How should marketers leverage content? Patsi Krakoff.

Are you using Video for Corporate Story telling?

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" Seamus Walsh is Founder of Vazt Global Inc. , a B2B content and research publishing platform comprised of a SG&A taxonomy and micro-sites focused on Optimizing people, process and technology. While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. Seamus Walsh. Recommended Resources.

How to enhance information absorption for your white paper?

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For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. are running your site on WordPress, your best bet is to. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. growth.

Get Great at Content Marketing - NOW!

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The whole social thing will calm down a bit - Still valuable -- just not the whole enchilada. Mobile marketing will make inroads in B2B - Not so much mobile web sites but useful apps. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Doug Kessler. For free.

Content Marketing Tools Series #2 Brainshark

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The presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. 2. sandeep. Normal. sandeep. 2. 6. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. 2. 20. 5. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Here are 2 interesting features that make Brainshark unique. 1. Analytics. link].

Does 'Being Findable' mean 'Being Everywhere'?

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Social Media (blogs, Twitter, Facebook, LinkedIn). Content Syndication (posting content on third-party sites and networks). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. Ardath Albee. ” 4.

ClickInsights: What is the ideal length of a white paper?

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Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. She is also adept at content marketing, international web marketing and social media marketing. Deeper engagement on your site? " Read on to get their insights. Michael Stelzner.

FAQ 2

Content Marketing Playbook: Strategy and Roadmap

In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. you have your site, it sort of weaves this seamless web. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

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During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. "Delve into social media marketing."

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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In addition, the advent of Social Media has changed the way we interact with information. Sites such as Twitter, Facebook, and LinkedIn, exemplified by short, quick, rich media messaging has reduced our attention spans and our ability to read large blocks of paragraph-oriented text. Lesson #3: Social and Online Media is Changing Today’s Business Reader. Jonathan Kantor.

ClickInsights: Aggregating the Best Content in B2B Marketing

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His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies. The goal of the site is to be a way to find the best content from great sources like Tom Pick on the topic. Instead, I rely on Tom Pick 's curation and the social filtering to deliver me the best stuff. and Ph.D. in Computer Science.

ClickInsights: How to choose a white paper syndication partner?

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Single sites through companies including IT Business Edge, Toolbox for IT, and Web Buyer's Guide (part of Ziff Davis Enterprise). network of sites through companies including Find White Papers, NetLine, Technology Evaluation Centers, TechTarget, and TechWeb. 10 critical questions you should ask every white paper syndication vendor before you post on their site or network.

FAQ 2

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. social media.

ClickInsights: What is your favorite white paper? Why do you like it?

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As readers become accustomed to the short, quick, colorful methodologies associated with Social Media messaging such as Twitter, the white paper medium must evolve from its stark, black and white past to engage this new and savvier online audience. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Jonathan Kantor.

SME 2

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Measure what counts for your site, your business, your objectives. Blogs. via Beth Harte). Books.

ClickLaunch: The Content Marketing PlayBook

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Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Jonathan Kranz: My role in the Playbook begins with a cool social networking story. Bridging the Gap between Seller and Buyers through Social Media Marketing. Joe Pulizzi. Jonathan Kranz. Writing Get Content.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

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recently wrote a white paper designed to encourage small business owners to start incorporating social media in their companies. My primary audience was people with little or no social media experience. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. " Read on to get their insights. Blogs. Books. Others.

FAQ 2

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. social media.

Content Marketing Event: New Media 2012

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Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media. Russell Sparkman. When products (i.e. Flash) and services (i.e.

Measuring your Social Media Efforts

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Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Your KPIs will be dependent of your overall social media strategy. Why are you entering the social sphere in the first place? When active on social media channels, the latter becomes as important as just pure traffic. Setting Up Key Performance Indicators. Brand Monitoring. Leads.

Are You Ready for Black Friday and Cyber Monday?

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Indeed, a well performing set of keywords could highly improve the amount of traffic directed to your site by search engines. This campaign can even be carried on Twitter and other social networks through sites like Coupontweet. 4. Well adjusting your site's design to reflect seasonal moods could help increase sales. Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. This is a great time for retailers, etailers and affiliate programs. Or is it?

Time to Analyze your Content: What Worked and What Failed?

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Look at your analytics to get a clearer idea of things like traffic patterns, searches that bring up your site, or key words that work for you. Perhaps you'll benefit from spending less time on blog posts and more time on Twitter or Facebook, or another social networking platform. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results. Spend more time thinking about how you can replicate efforts that have already worked.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. social media.