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APRIL 29, 2010
The Content Marketing Question: To Gate or Not To Gate?
Post it to their own blog or sites. Visit your site and get a bonus. Enter your site and engage further, subscribe. Membership sites, group forums, coaching. They can be on blogs, twitter, or research sites. They have created the blog to get people visiting frequently just like a vendor-neutral site. How should marketers leverage content? Patsi Krakoff.
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DECEMBER 8, 2009
ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
In addition, the advent of Social Media has changed the way we interact with information. Sites such as Twitter, Facebook, and LinkedIn, exemplified by short, quick, rich media messaging has reduced our attention spans and our ability to read large blocks of paragraph-oriented text. Lesson #3: Social and Online Media is Changing Today’s Business Reader. Jonathan Kantor.
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JULY 15, 2010
The Biggest Challenge in Creating and Marketing White Papers
The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com.
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APRIL 28, 2010
Branding - What's Old is New Again!
AND consider placing your phone number next to your site contact form for those needing to speak with someone. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Human emotion drives buying decisions. Brands have a great part with driving these human emotions. Anaezi Modu. Anything. Anything.
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FEBRUARY 5, 2010
ClickPredictions: Engage Better on Social Media
" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game. Social Media Examiner. Michael Stelzner. Over to you.
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FEBRUARY 18, 2010
Does 'Being Findable' mean 'Being Everywhere'?
Social Media (blogs, Twitter, Facebook, LinkedIn). Content Syndication (posting content on third-party sites and networks). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. Ardath Albee. ” 4.
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