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Chris Koch

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When does content need to be mobile?

Chris Koch

We’re seeing mobile be part of an integrated approach to social media, not as a standalone. The other company has a mobile application for its private, gated online community so that mobile members can keep up with message boards and forums that change frequently (there are over 100 subject-oriented communities within the site).

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How Manchester United Revolutionized Sports Marketing

Chris Koch

Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.

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B2B social media lessons from Steven Slater and Mark Hurd

Chris Koch

But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Social media fills in the background to the blowup. Thanks to the site, we discover that Slater has loved flying since he was a kid. out of 5 rating. Tweet This Post.

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How Do You Market Something That’s Worthless?

Chris Koch

Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I It becomes extremely difficult for a publisher to sell a Web site subscription when so much is available for free. I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods.

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Marketing’s golden opportunity in innovation

Chris Koch

Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Even funding for innovation is becoming more external and social. A website called Kickstarter lets anyone—not just venture capitalists—fund innovation projects featured on the site.

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Where should your corporate blogs live?

Chris Koch

Surrounding the blog with links to other sections of the site gives the blog credibility and helps build interest. Being on the corporate site is a good way for bloggers to raise their visibility inside the company and promote their careers. Meanwhile, social media technology is changing constantly. Brand respect. Life sentence.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. I really do.