Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

MAY 22, 2018

Do you want us to continue to maintain and update all the content and use those social and blog and site platforms to continue to armor and defend your good name online? This results in not just a vacuum—which Google abhors—but in a black hole. It’s called maintenance mode and requires a maintenance fee.

Google 206

Google Work Management Lock-In Wikipedia 206

Biznology

OCTOBER 7, 2020

According to Elledge, the apparent social pressure vastly increases response rates and the number of meetings scheduled. Chatbots offer enormous advantages in B2B—not only as an instant customer service and immediate engagement, but also a handy way to collect contact information from site visitors. Outsource your top of funnel.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible. In the process, data is accumulated at levels never before possible.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

APRIL 9, 2018

Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Social listening is another valuable digital insight practice that every company should be investing in. Content is keyword. Listen and learn.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs. 1970 Dogwood Street.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. Marketing automation outside of social media can be an absolute nightmare when you’re using an unnecessarily complex platform. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

SEPTEMBER 11, 2019

Get your name out on social. Social media marketing requires consistency and posting at the times that work with your customers’ schedules so they actually see what you’re trying to show them. Do not spread yourself too thin by attempting to have a presence on every social media platform.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

NOVEMBER 12, 2018

They have been gaining popularity in social media channels for a couple of years now. You can program your chatbot to suggest purchases based on the pages and browsing history a visitor has while on your site. Chatbots can now collect data on users including how often they visit your site and where they go when they do.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MARCH 29, 2018

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. The site must perform well in order for it to rank highly. Live stream is a strong social strategy.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

APRIL 20, 2022

Marketers are using something called bounce tracking to set cookies on a tracking site and then routing back to the site you are visiting. These are exactly the kinds of tactics that erode trust in both B2B and B2C marketing, whether its websites, email, mobile apps, social media or SMS. Bounce Tracking.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

Biznology

FEBRUARY 4, 2021

Now, not only are your household chores calling you whilst you’re on the clock, but so are the news channels, online articles, social media notifications reminding you that there’s an entirely different world than we’re used to just outside — and you’re still expected to carry on business as usual. Distance Yourself from Social Media.

Product 197

Product Social Media Barriers Media 197

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. But what about content with the product brand directly?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

FEBRUARY 22, 2018

Be consistent and post frequently on social: Social media is one of the most lucrative and effective ways to market your business. The key to success on social media is to make sure you find your brand’s voice. While it may be tough, don’t shy away from social confrontation.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

DECEMBER 5, 2017

Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. I am using my own site, Chris Abraham, chrisabraham.com , for this article. You can ride in the mud for a little while pretty nicely.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

AUGUST 15, 2017

So, if your title currently is Check Out My Latest Project you really should actually describe subject of the blog post or site page. If your site allows you to write a summary or your page allows you to define a description, do it. Everybody’s trying to be so succinct. Why are you keeping it so brief? You should really do it.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

MARCH 25, 2019

If you’ve tried just about every trick in the book but your site still isn’t showing up on the first page of Google, it’s most probably because there’s still room for improvement. Look at the sites that are currently ranking at the top. If your site is a popular, established online magazine or blog, this may very well be the case.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. If they came to your site through their company browser, you can easily identify their firm through the IP address. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

SEPTEMBER 4, 2018

These actions include search keywords , the timing of the visit, other sites they have visited in the past, behavior within the session, purchase history, lifetime value, and more. Entry : How did the visitor find your site or app? Did they come from Google, social media, an email, and ad, or a link from another site?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

MAY 27, 2016

Since you only have seven seconds to capture a visitor’s attention , you’ve got to ensure that your site is visually engaging. Share your social media stream. Because a large number of people are accessing your website from a phone or tablet, it is absolutely essential that your site is mobile friendly. Probably not.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Biznology

JANUARY 17, 2019

The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. Social Media Metrics that Matter. Here are a few ideas for that deeper dive.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

DECEMBER 12, 2017

After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out). In Conclusion.

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

NOVEMBER 14, 2017

If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages. Do this: Make sure you don’t cheat and just point that domain to an already-existing page on your site. Make the landing page infinitely social media-, email-, and community-shareable !

Domain 149

Domain Keywords Optimization SEO 149

Biznology

APRIL 20, 2017

Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. When you analyze your customers’ likes, dislikes, purchasing decisions, and lifestyles, you can create content that draws those customers back to your site and converts new ones through likes and shares.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

JULY 10, 2018

One is that your mobile site only needs to be mobile-friendly in order to please the customer. Your desktop and mobiles sites also have to be user-friendly; ease of use will determine how engaged your audience becomes. Make sure the site is easy to navigate, not a tedious project that will turn potential customers away.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. But modern marketing sites are responsive to user needs. Cookies are bits of code that we place on a user’s browser when they land on our site.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

DECEMBER 27, 2019

As per Rita Gainley, a marketing blogger, “you can use the opportunity of sending this email to tell them what’s next sales-wise, show them what your new content is that they could be interested in, and give them more information about your business and social media channels.”. The Topic Workflow or Download Email. The Lead Nurturing Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

AUGUST 1, 2017

In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page. This is how crappy a job the Twitter URL Linter works on my personal site: “ ERROR: No card found (Card error) ?” Yes, that’s on me, but it should actually be on Twitter, too.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

DECEMBER 11, 2019

According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword. Would you rather buy from a site called BuyGreekFood.com or TastesOfGreece.com? Apart from choosing your brand name as your domain name, you should also check if social handles are available.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Social Media Examiner). 28% of all online activity is spent on social networks. FINDING YOUR AUDIENCE. Conductor ). State of Procurement Study ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

FEBRUARY 20, 2018

While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999. Don’t Rely on Others to Keep Your Words Alive. I’ll find and revive them. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JUNE 9, 2017

Use a tool like Hootsuite to monitor your social channels in one place. Consider blocking off a time of the day for your employees to spend actively engaging others in the industry through social media, commenting on articles, and posting on blogs or forums. Track customer communication and disgruntled clients in your CRM.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JANUARY 21, 2021

Has knowledge on racial and social justice and how it will remain a challenge for America, but there will be more efforts, progress, and achievements that foster greater understanding and racial and gender equality. IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Mike Moran.

Work Management 160

Work Management Ethics Consulting Budget Programs 160