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Understanding the Generational Divide in B2B Decision Making

ANNUITAS

Traditionally, salespeople might think of relationships as building connections in-person with activities like lunch meetings, tee times, and site visits. So, they engage with a wider variety of digital channels like live chat, social, and online meetings. Start by rethinking how you define relationships.

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Put The Phone Down – I’m Not Ready

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Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information). Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.).

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Marketing Enablement – It’s Worth It

ANNUITAS

In a report by SmartInsights , B2B marketers rated their knowledge level in five key areas including Social Media marketing, Search Engine marketing, PR, Digital Strategy, CRM and Big Data, Design and Content Marketing and in every category reported they needed to improve their depth of knowledge in the area.

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Content: Fueling Your B2B Marketing Strategy

ANNUITAS

Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals. Most often, this content comes in the form of short videos, blog posts, articles and social media promotions. And as we all know, people buy from people they trust. .

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It’s More Than a Job – 3 Ways to Maximize Internships

ANNUITAS

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. For the students out there…with summer slowly approaching, you know what time it is.

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The B2B Sales Role in the New Buying Process

ANNUITAS

Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media. the sales person). This enables them to better engage the buyer.

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3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected. The more content that you have on your site, the more organized you must be. Wrong content/media in the wrong location on the site. Losing assets. Device compatibility. Functionality.