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10 Simple SEO Basics for Better Rankings

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ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description. So make sure your ALT tags make sense in case they are displayed to readers on social media. Simple SEO: Don’t forget social media. Share your content via social media.

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3 Ways to Start Earning Links

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These sites have high credibility with search engines. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. It will show you the content with the highest social media engagement. Focus on backlinks quality. Review links from domain names ending in.edu and.gov.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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The percentage of website visitors that only look at one page before navigating away from a website is that site or page’s bounce rate. High bounce rates often indicate that visitors aren’t finding what they’re looking for, or that the site or landing page has poor design or usability. What is a Bounce Rate in Advertising?

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The Best Email Deliverability Guide Ever

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For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other. For instance, Google’s postmaster site rates domains on a 4-tier scale: bad, low, medium, high.

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Marketing Automation for Financial Services Marketers

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Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. Additionally, you can use dynamic web forms to improve lead capture and gather behavioral tracking data to personalize site content on future visits.

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5 Groups to Join on LinkedIn if You’re in Marketing

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The top 5 LinkedIn marketing groups Social Media Today LinkedIn Marketing Groups with the “Active Group” tag receive sizable engagement and have the platform’s tacit approval. With over 326,000 members and counting, this is the largest group on our list — but it’s shockingly useful.

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