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3 Ways to Start Earning Links

Act-On

These sites have high credibility with search engines. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. It will show you the content with the highest social media engagement. Focus on backlinks quality. Review links from domain names ending in.edu and.gov.

SME 141
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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Be Consistent on Social Media. This is important for two reasons: It creates a backlink to your site from a high-authority website.

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Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Competitive brand visibility (inbound links, social shares, etc.). Content marketing (content types, social media tactics, etc.).

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Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently

MD Financial measures content success in three buckets that map to the stages of the funnel: Site Traffic and Engagement (top): visits, views, and time spent with content, with an emphasis on organic traffic. Dennis and Kenworthy have also gotten buy-in by setting clear goals and KPIs that demonstrate content’s impact.

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Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand.

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Social business: enterprise knowledge goes retail

Biznology

Then you come to the office Monday morning, and can’t find in which SharePoint site that PowerPoint presentation you wrote yourself was placed. Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people.