Writing on the Web

FEBRUARY 17, 2016

Social sites, web, blog, articles, videos, etc.). The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. Your site, (website or blog) must offer content with keywords. What comes up for your name?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

SEPTEMBER 30, 2015

Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. There are too many amateurs with junky sites cluttering up the Web. Your site must pass the “blink” test.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JUNE 26, 2015

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Researchers Peter De Vries and Ad Pruyn conducted a study of whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. I say not only “yes,” but “you betcha.”.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Researchers Peter De Vries and Ad Pruyn conducted a study of whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. I say not only “yes,” but “you betcha.”.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

DECEMBER 31, 2014

If you fall into that category, and you haven’t identified your goals (or you want to refine the goals you’ve set), consider this checklist: Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

FEBRUARY 4, 2015

The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: 1. Those that use the auto-feed are re-hashing material to all of the social media sites. You cannot personalize the content.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

FEBRUARY 4, 2016

People used to do anything as long as their sites rank at the top and they get the much needed traffic. Be it links or any other, you need to make sure that you use the ones that will actually make your site to rank high. One of the pillars of search engine optimization is the content that you use on your site.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

SEPTEMBER 17, 2014

But because there’s no one checking behind us, we don’t always site our sources (guilty as charged). If you’re a blogger, you may welcome guest bloggers on your site. You may contribute guest blogs to other sites. The more that you blog for other sites and vice versa, the more eyes will be on your blog.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

JUNE 25, 2014

I came up with 5 goals your site should strive to accomplish in the first minute or two. Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. Your site must pass the “blink” test.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

MARCH 20, 2014

You won’t keep visitors on your site for long; it will be “click and bye-bye.” What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site. Otherwise you’re not helping them solve their problems. I’ll go create one this week.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

MAY 15, 2015

However, it’s not about links alone, you have to attract high quality links from relevant authority sites within your niche. This is where content marketing comes in: you create stellar content for your site, or your blog, and post within other sites, and in so doing earn backlinks to your content and site.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? So how do you keep them on your site to read your stuff?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

APRIL 27, 2016

This could be from a keyword search , a link from an external site or a link in an email. Are readers visiting your landing pages, or leaving your site quickly? Consider topic and title types for better results. Referral sources. Typically, referral sources are channels by which prospects or visitors find you. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 15, 2014

I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. You’ll need to catch their attention right away.

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

NOVEMBER 6, 2013

Some of my favorites include cooking and baking blogs, and news sites like Huffington Post and Mashable and occasionally The Onion. Check out these ideas: Blog listing sites – Also known as blog directories, these are sites that list huge numbers of blogs that you can pick and choose from. How do you find great blogs?

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

MAY 14, 2014

The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. It’s time-consuming to set up your accounts, write your profiles and get your blog posts to feed to each site. Many of my readers are busy professionals who don’t have a lot of time.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

JULY 11, 2013

Here are some suggestions that can help you build content and optimize the content that you already have on your site. In addition to promoting your newest content on social media sites , it’s a good idea to occasionally remind readers where they can learn more from older posts as well. Make sure all of your posts are keyword rich.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% There are social media sites that are niche-oriented, such as GoodReads for authors. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

OCTOBER 4, 2016

Don’t overlook sharing on social sites. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Make a schedule to include research, writing, formatting and distribution.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

JANUARY 26, 2012

I think this site does a good job because it’s about the outcomes and benefits of coaching. To me, this coach site is just right – not too much information, it’s brief, clear and focused on outcomes. 1. What factors made you decide to change your site? The old site wasn’t social media friendly. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MARCH 17, 2014

Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Books and ebooks on Amazon and other book sites. Blogs and online news sites (Huffington Post, HBR, AllTop, etc.). Google or other search engines.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

MARCH 28, 2012

They also keep customers returning to informational business sites. These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

APRIL 10, 2013

Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Once you’ve decided to hire a freelance writer, there are a number of sites and resources that can help you find candidates.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 16, 2015

I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Personas and graphic images also relieve a site that is heavy with text, and provides humor and levity to serious topics. Bad blog design = bad marketing = no new business.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

AUGUST 1, 2012

I noticed you have a lot of good content relevant to the needs of small businesses on your site, which is in line with our content and focus. Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure. Specifically I enjoyed your post for the busy business blogger.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

MAY 2, 2011

I think this site does a good job because it’s about the outcomes and benefits of coaching. To me, this coach site is just right – not too much information, it’s brief, clear and focused on outcomes. 1. What factors made you decide to change your site? The old site wasn’t social media friendly. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 30, 2014

So how do we keep readers interested and coming back to your site over and over? I know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

JANUARY 29, 2014

Amazon is another social media site. Again, make sure you share the content on your social media sites. Again, avail yourself to the free applications on the various social media sites. Set up Your Author Page on Amazon. Even if you’re working with a publishing house, make sure your own ‘house’ is in order.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

AUGUST 21, 2014

How are your prospects (and clients) finding you among all the other blogs and sites online? They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

JULY 16, 2015

Without a photo or link to their site. Ask people on social media sites if this product seems like a good idea to them. I’m saying a phony testimonial is one that looks phony because it is: Written by a friend, relative, or colleague (biased). Not signed, or only has initials (anonymous).

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

FEBRUARY 11, 2015

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Social media sites are designed to help you connect and network, so be sure to monitor them. Join the conversations on Twitter. You can also find VAs in the states that bring a lot of value. My favorite?

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

SEPTEMBER 4, 2013

These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. If you write a good article once, you need to follow up nicely with better content that will get visitors to bookmark your site. Use SlideShare. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,” that are fun to read.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

AUGUST 5, 2011

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Guess what I see on many sites for service providers?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 29, 2012

Some people have found success by using expensive web site designs and hiring Search Engine Optimization experts, but there’s only so much Google juice they can get out of a site. And to update social media sites about what you’re blogging about. So what do the others (not-so-smart) do?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

APRIL 17, 2013

The appeal of business blogs and sites has a lot to do with readers’ impressions. Here are four simple ways you can jazz up your site and get more blog readers: Add images –I have run across many business blogs that are nothing but pages and pages of text. How can you make your business blog visually appealing, even sexy?

Business Blogging 100

Business Blogging Business Blogger Traffic 100