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Digital B2B Marketing
JULY 12, 2012
Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. While marketers engrossed in their industry will often know many of these sites, smaller or more technical properties are often an overlooked opportunity. Tip: if individuals share content using the popular bit.ly
Digital B2B Marketing
SEPTEMBER 2, 2014
Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects.
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Digital B2B Marketing
MARCH 1, 2012
B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. Of course the sites that are disclosed will be a fit.
Digital B2B Marketing
MAY 5, 2014
And let’s not even start with banners for B2B marketing, where most of the audience of even the most targeted sites will never represent an opportunity for you. You don’t want everyone to spend time on your site. Your A/B testing is optimizing your site for the average visitor, the one you don’t actually care about.
Digital B2B Marketing
MAY 28, 2013
Do people visit both your microsite and your core site? Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. The solution is easy: centralize all of your marketing activity on your primary site domain.
Digital B2B Marketing
DECEMBER 12, 2013
The difference on a site like Forbes can be thousands of pageviews on each article. You can’t continue to trick savvy readers, or Google, with native advertising on reputable sites. Do you look at content from marketers differently, even when it is published on a site like Forbes or WSJ? For both their audience and Google.
Digital B2B Marketing
OCTOBER 15, 2013
StumbleUpon’s paid program delivers traffic directly to your site, they never even click. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. What if you could integrate links to your content in other sites, not as ads but as related or additional content?
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