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Buzz Marketing for Technology
APRIL 10, 2013
A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? To be sure, driving traffic is a critical mission for any e-commerce site. That’s precisely where site testing, optimization, and personalization come in. Or doubling your conversion rate?
Buzz Marketing for Technology
NOVEMBER 7, 2012
Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site. Test your theory.
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Buzz Marketing for Technology
NOVEMBER 21, 2012
Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.
Buzz Marketing for Technology
OCTOBER 25, 2013
It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site?
Buzz Marketing for Technology
APRIL 10, 2013
On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?
Buzz Marketing for Technology
APRIL 30, 2013
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. The good news is that it doesn’t have to be tricky. Stay focused.
Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. That’s a win-win for both brands and consumers.
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