Remove signature vertical
article thumbnail

How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

This applies to all business-to-business verticals. Email signature marketing is another hot tactic. One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. Start with Segmentation. Launch Cross-Departmental Campaigns.

article thumbnail

Account-Based Marketing for Manufacturers: 4 Key Benefits

SmartBug Media

Industry or vertical. Targeted email signature banners. For example, targeted email signature banners: file source: [link]. Need a starting point to create your own ICP? Here are a few best-customer characteristics to think about: Budget. Annual revenue. Technology or tools they already use. Number of employees. Retargeting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Product Specialization Needs to Be Part of Your Strategic Brand Narrative

Content Standard

Part of Under Armour’s sweeping success has been credited to its rapid growth across a number of verticals, and among a wide range of consumer groups, including football players, golf enthusiasts, NBA fans, and running/lifestyle consumers.

Product 76
article thumbnail

Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). Do you really need to scrap your horizontal or vertical logo and create a new one, incurring extra cost and taking the chance of losing brand recognition?

article thumbnail

What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Create Case Studies and Broaden Calls to Action.

article thumbnail

The Rise of New Video Advertising Formats

Digilant

Incorporate a signature hook and cohesive story in the video to draw the audience in and keep them interested from beginning to end. These platforms provide a wide array of formats to choose from based upon the nature of your campaign or vertical – from Stories to Instagram & Facebook Feed videos and Explore page videos. .

article thumbnail

Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

While their initial venture was to increase the creation of vertical video, things like this need baby steps. Create vertical video content specifically for IGTV. Tweets on Instagram all tend to have the same look – a small screenshot of the tweet centered in a square background using one of your signature brand colors.

Trends 93