Sales in the Time of Cholera (with apologies to Gabriel Garcia Marquez)
Biznology
MARCH 11, 2020
If your prospect has signature authority up to $25,000, create a package that she can sign off on herself, rather than having to get permission – and signatures – from a remote boss. Make it Easy to Say Yes. A three-month trial, or a special promotional offer, could add urgency and make it easier for her to say yes.
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