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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

You can use the SIC database to determine the total number of mid-market companies who meet these criteria, and data for the average run rate for this type of widget. In this example, you would identify mid-markets in these specific verticals along with your existing vertical. This is your penetration target.

SIC 144
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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources. He has been in the writing industry (sic) for three years and has managed to write hundreds of SEO-optimized articles.

Tips 135
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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. Documentation of environment.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.

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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Account name, address. Phone, fax, website. Contact(s) information.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. Regulatory drivers?

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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS. Benefit from Quality In, Quality Out (the opposite of GIGO ). Start off on the right foot!

Demand 48