Trending Sources

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. For whatever reason (was it beneath him?) Define what a lead is.

SIC 75

Building Your B2B Marketing Database

Biznology

SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.  Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. Public v.

SIC 64

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Find out if they can create lists by both keyword and SIC code, and if they can identify contacts who have purchased products or services that are similar to yours. 4. Tweet Editor’s Note: Buy, build or both?

List 56

How to select the perfect B2B data vendor

Biznology

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Vertical/category expertise. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just Let’s look at this process in detail. The data product.

Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

Sales Lead Insights

What is their Standard Industrial Classification (SIC) code? You also can educate yourself on a vertical market (i.e., a particular industry, such as residential or commercial construction, banking, distribution or the retail clothing business), weaving the industry’s concerns and buzzwords into your marketing-for-leads materials. Profitability.

Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

What is their Standard Industrial Classification (SIC) code? You also can educate yourself on a vertical market (i.e., a particular industry, such as residential or commercial construction, banking, distribution or the retail clothing business), weaving the industry’s concerns and buzzwords into your marketing-for-leads materials. Profitability.