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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” ” No mention of Twitter.

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Email 101: Tell Me Something I Don’t Already Know

The Point

Starting with the headline: “Your buyer has changed more than any time in history (sic),” almost 70 percent of the entire email is given up to making a business case for why I should care about ABM. Now, if you need to convince any B2B marketer at this point that ABM is a trend worth noting, he or she is probably beyond help anyway.

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Building the A-Grade Sales Team

Lead Forensics

TIP: Top up your call preparation by using Lead Forensics Visitor Tool to understand key details about prospects that have visited your website including, turnover, SIC code, company size, location and more.

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs. There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

ViewPoint

While the book is over five years old, it ties right into the hottest marketing trend - Account-based Marketing or ABM (if you want to read more about ABM, check out this 142 page resource from Engagio – it is excellent.) The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. It’s a continuous process to assure that market trends, changes in the competitive landscape and your evolving offerings are taken into account. Firmographics (revenue, # of employees, # of locations).

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.