5 do’s & don’ts of B2B lead qualification
Biznology
JULY 31, 2015
As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. The first level targeting matrix is industry code (SIC or NAICS) and company size. This matrix is frequently called the “sweet spots” for marketing.
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