B2B Marketing Traction

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a great product or service. They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? You actually have a marketing budget. Why isn’t your marketing working?

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Automate this by linking a press release feed from your online service.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. New Incite provides outsource marketing strategic direction and management with its CMO for Hire services. You may need someone to create videos for your business.

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Social Media Marketing: Where Do I Start?

B2B Marketing Traction

Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. services. Need help establishing your business presence on social media? Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!)

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

You need to know which are the most frequently-used when your target prospects search for your products or services. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.