WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather

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WebMarketCentral

NOVEMBER 3, 2009

Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. Also use keywords in the file names of your images.

SEO 20

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WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. I started out as a datacenter operator (I worked in the computer center at Virginia Tech while in high school), turned programmer, sales engineer, salesman and finally business owner. What's your background?

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WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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WebMarketCentral

DECEMBER 18, 2008

My first post on this topic looked at one possible answer, "post-click marketing" services that extract visitor IP information from your website log files, filter out ISPs and then match remaining network information to various databases to show you, in real time, who is visiting your website and what information they are viewing.

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WebMarketCentral

NOVEMBER 5, 2007

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. The company's on-demand tools include Stun! ,

Enterprise Management 20

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WebMarketCentral

OCTOBER 18, 2007

Once you have that, it's much easier to reach out to ask them to write about your product or service, or even offer to write an expert guest post for their blogs. She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments.

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WebMarketCentral

JULY 24, 2006

For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). However, there are an increasing number of services that let you customize your own start page. Yahoo, Google and Netvibes all seem to be fairly browser-agnostic; Pageflakes appears to work best with IE.

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WebMarketCentral

APRIL 10, 2009

If you work for one of the many reputable SEO agencies in the market, please have your prospective clients read this post. If, however, you offer the type of SEO "services" described below.then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life.

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WebMarketCentral

JUNE 8, 2007

Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. I worked there almost daily for 4 months. Now that's customer service. WMC: Anything else you'd like to add?

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WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WMC: Who is your ideal or typical client?

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WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Once downloaded to an MP3 player, a podcast can be listened to on a plane, in a car, while working out -- virtually anywhere. Here's a bit of his wisdom: - Podcasts don't have to be short, despite what some people will tell you. .

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WebMarketCentral

APRIL 22, 2006

I've previously posted about Backflip , an online service that enables you to bookmark Web pages, search them, and share them selectively. However, a new service called Furl has added some features that Backflip has always, annoyingly, been missing. Multi-browser support: Backflip works only with Internet Explorer.

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WebMarketCentral

OCTOBER 9, 2007

Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now. Keep the contact form short. Offer an incentive for response.

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WebMarketCentral

JANUARY 2, 2008

Despite the fact that I hadn't ever switched my service over, but merely asked for a quote, Qwest billed me. But my frustration with Comcast eventually reached a point where I was compelled to give Qwest a second chance; this happened to be shortly after they first unveiled their "Spirit of Service" mantra.

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WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Both sales and marketing benefit from an interactive feedback loop that shows what works, and what doesn't, in the real world. In short, Einsof's business model is built around service rather than application sales.

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WebMarketCentral

JUNE 11, 2006

As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals. KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. Kirsten Chapman (KC): KCA got started by accident.

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WebMarketCentral

JULY 11, 2007

Examples include Kinetic Data's Glossary of Business Service Management Terms , Astrocom's explanation of why redundant Internet access is important and how it works, and real customer stories from unified voicemail and PBX-VoIP integrator Unimax. You can view other samples of their online marketing work here.

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WebMarketCentral

MAY 7, 2007

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. folkd.com On my first attempt at registration, I tried five different email addresses; the service kept saying "email address already in use. Service could not be evaluated.

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WebMarketCentral

JUNE 26, 2008

Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. They dove immediately into examples of what can be done with the product without explaining, at a high level, what it is, how it works, and who cares.

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WebMarketCentral

APRIL 1, 2006

His organization helps professional services firms, such as law firms and accountants, market their services more effectively. In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. Many services firms (accounting, consulting, law, IT services, etc.)

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WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free).

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WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. As the popularity of Web conferencing services has increased, so has the number of options in the market.

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WebMarketCentral

OCTOBER 3, 2006

On behalf of an advertising client, I recently launched a campaign with one of those "guaranteed Web site traffic" services. Finally, services such as Blazing Traffic may work better for consumer campaigns than in the b2b world.

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WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. When it comes to your logo, you want something that works no matter what size. When we applied the logo to our website, it didn’t work well and we had to tweak it. Three to four of them need updates to make them work in a Web 2.0

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WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The tool also provides a "related keyword report."

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WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. That's just not right.) How else did they get to be the winners?

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WebMarketCentral

JULY 23, 2007

tools are marketing complex products and services which generally have long sales cycles. tools work in small to mid-sized companies. According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 tags: Web 2.0,

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WebMarketCentral

APRIL 15, 2009

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. Ultimately, social media marketing is an in-house activity.

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WebMarketCentral

JUNE 24, 2009

5 Sources for Free and Legal Images by The Blog Herald Copyright expert Jonathan Bailey offers detailed reviews of five services, such as Photo Dropper and Zemanta , that "will not cost you a dime to use and, if used correctly, can let you fill up your blog posts with as many images as your heart desires." Networking takes time and effort.

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WebMarketCentral

SEPTEMBER 26, 2007

com , a hosting service for thought leadership rich media B2B webcasts, podcasts, videos and demos from leading B2B vendors. Since our original business enabled us to create a strong brand within the financial services and technology worlds, we leveraged that as we started to migrate the model in 2001.

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WebMarketCentral

SEPTEMBER 6, 2007

I receive numerous emails each week from PR folks asking me to write about their product or service. Appropriate topic: related to the above point, his subject (using telemarketing services for technology B2B lead generation) was highly relevant for my readership.

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WebMarketCentral

NOVEMBER 17, 2008

Most of us have too much to think about already: deadlines at work, paying the bills, juggling schedules—interacting with a viral campaign isn't something we should have to put a whole lot of thought into. There are, however, certain characteristics that will either increase the odds of viral success, or doom it to failure.

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WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

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WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Zamzar offers a free online service to convert files with no need to download software.

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WebMarketCentral

SEPTEMBER 24, 2005

After graduating from Illinois Institute of Technology (IIT) in 1991, I started working for International Business Machines ( IBM ), assisting them in Data Networking and Operations. I joined ABN AMRO in 1997 as a Project Manager in the Network Services Group and was promoted to Senior Project Manager and Systems Officer after six months.

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WebMarketCentral

FEBRUARY 20, 2006

RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. Go ahead, unleash your inner author.

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