Paul Gillin

APRIL 13, 2012

There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. I suppose you’ll have to sign up for the service to find out, since “responding to queries quicker on Twitter” probably isn’t going to satisfy the CFO.

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

JANUARY 16, 2014

Great companies go beyond just providing a product or service. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. They think of themselves as partners in the success of their customers. Less than 10% promotes Constant Contact products.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Don’t Copy From Twitter. URL shortening services like Bit.ly I hope you’ll join me there.”.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. How does a service with so little going for it create so damn much trouble? It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

FEBRUARY 7, 2011

The Groupon ads, which were intended to be parodies, used celebrities to stage mock public service announcements that ended in pitches for Groupon’s coupon service. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves. Andrew, you set a high-water mark for offensiveness.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 13, 2012

Frank Gens (photo by Jeff Ballard via Twitter @jballard). Among them: Spending on mobile data services will surpass spending on fixed data services this year for the first time. Volume is going way, way up and price is going way, way down,” he said of the new software market. “If

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

SEPTEMBER 2, 2011

Today is my fifth day without Internet service. I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Lack of TV service has left me unable to watch my beloved Red Sox during a series with the Yankees this week.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

JULY 29, 2010

Keyword filtering has all kinds of shortcoming and RSS feeds are little better than headline services. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 24, 2013

The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage. Twitter: @pgillin. Contact information: Paul Gillin. 508-656-0734. paul@gillin.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Each answer to the quiz is shareable, as is the final score.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 1, 2010

and Twitter. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Service had little to do with it. How can you use a mobile app to provide service to the customer? and Twitter. Service had little to do with it.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

Twitter, social networking sites). Third party social media services use servers that are outside of Oracle’s control and may pose a security risk. Don’t use these services to conduct internal Oracle business. In addition, you may not publish (nor should you possess) our competitors’ proprietary or confidential information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Twitter, social networking sites). Third party social media services use servers that are outside of Oracle’s control and may pose a security risk. Don’t use these services to conduct internal Oracle business. In addition, you may not publish (nor should you possess) our competitors’ proprietary or confidential information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

APRIL 13, 2011

EventBrite is a great service, but I recommend against using it as your event landing page. Use a page under your own domain and use EventBrite (or similar services) for registrations. Create a Twitter hashtag and promote it to your colleagues and registrants. Create short-code URLs using a service like Bit.ly.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. By revealing so little about how its ratings are calculated, Klout essentially asks customers to put their faith in the service to do the right thing. They aren’t active on Twitter and they don’t have Klout accounts. A Million and One Improvements.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 24, 2013

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. We are awash in goods and services today, they point out, and prices are flat to declining in many markets. To my surprise, not a single tweet had been logged during the past hour.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 15, 2014

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. ” For example, Leo Laporte ( @leolaporte ), who has nearly a half million Twitter followers, says he doesn’t even read his home Twitter feed anymore because it’s so clogged with useless messages.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50