Biznology

MAY 24, 2010

It's no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. Or would the twitterer get radio silence form your company?

Service 80

Service Twitter Differentiation Social Media 80

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. So for example, if you opt for Twitter, you will have to adjust to the type of language people use on that app. However, on Twitter, your followers will mostly expect to hear from you more often.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Biznology

AUGUST 4, 2017

Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

APRIL 11, 2017

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The social network that is both the Twitter-killer and never going to work. Mastodon steals a lot from Twitter.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

FEBRUARY 23, 2018

Still others put the function inside customer success — customer service, tech support, account management — which makes some sense for businesses that realize that tight alignment between CS and marketing is important. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. Some companies.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Not all the data you share on social media gets stored on top-notch Facebook, Instagram, or Twitter servers. Social media platforms are gigantic. Social Media Apps Are a Real Threat.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

JULY 7, 2020

Take advantage for purposes of customer engagement, data collection, and customer service. Very likely you have followers on Twitter and other networks whose names are not in your marketing database. You can access full records of these followers through reverse append services. Pump up your website chat tools.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

APRIL 6, 2020

A good reference point to show the complexities involved is this Twitter thread from what Slack did to move to 100% WFH model. We offer some solid advice and things to consider, such as: Think about printing, email and sharing files but needing to use IT supported services and security such as VPNs.

Tips 118

Tips Bandwidth RSS Work Management 118

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media. ” Like this post?

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MARCH 22, 2017

Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

MAY 19, 2017

We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. We all know that some years ago that digital was all about visibility and popularity (such as likes on Facebook and on Twitter ). Everybody is talking about something related to digital.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Biznology

DECEMBER 21, 2016

You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. No matter what you are selling or what services you offer, your distinction comes from who you are. Are you getting the most out of social media?

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The result was 19,500+ Twitter-driven app installations. DOMINO’S : Really wants to make it easy to order pizza.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

OCTOBER 9, 2019

For delivery and rideshare services, this change could mean providing their drivers with health benefits, unemployment and disability insurance, worker’s compensation, sick leave and paid time off, Social Security and Medicare taxes, overtime, rest breaks and more.

Paper 116

Paper Rules Automation Twitter 116

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 1, 2018

What I mean by this is that your social media channels are akin to your own personal wire services. While brand, product, and service-promotion should really only be 20%-30% of all the content shared via social media channels, too many companies are afraid of spending any of their time doing shameless self-promotion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Phone numbers work best when your business has only one product or service offering (plumbing, lawn mowing, etc.). Relative performance. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

FEBRUARY 20, 2017

The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. In fact, many businesses used their official social media profiles to provide a better customer service. billion active users. Understanding the relevance of knowledge management.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. Maybe cruise some Groups or even engage folks via Twitter and Facebook.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

APRIL 3, 2018

Finally, you should start populating every social network service, social bookmarking site, and social news site. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JUNE 7, 2017

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. If you’re not creating any content at all, you might lose potential customers because they don’t know anything about your products, services, company culture, or authority.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

JANUARY 5, 2016

You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. She is a marketing technology strategist and published author with focus on digital marketing and implementation services.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. First, they matched the Twitter handles in the business record to those in the consumer database. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

APRIL 17, 2013

Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers. That Facebook page you set up to promote your business might just become your biggest headache.

Public Relations 80

Public Relations Brand Identity Branding Viral Marketing 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Some businesses also advertise their products and services through promoted posts and targeted ads. Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. You can build a solid reputation that’s vital for growth.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

OCTOBER 7, 2014

Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular. Why do you need to strategically follow and unfollow on Twitter?

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

OCTOBER 11, 2016

What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter. Trihardist via Twitter. Chris Abraham via Twitter.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. To a point.

Business 80

Business Twitter Work Management Social Media 80

Biznology

OCTOBER 28, 2014

Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Twitter Search. SlideShare.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. I like for recurring Twitter and Facebook behavior and the ability to add people to Twitter lists based on favoriting or retweeting but I love love love it for GPS geographical social media triggers.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MARCH 1, 2013

let’s make it clear that if ANYONE thinks that what happened to the Burger King Twitter account where it was hacked and stuff about being purchased by McDonald’s etc. Burger King’s Twitter account had just been hacked. HootSuite can in no way make your Twitter account safer at the source.

Social Media 80

Social Media Media Wikipedia Twitter 80