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227 Articles match "Service","Trust"
The Latest from the B2B Marketing Community
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Friday, March 12, 2010
Chunks and snippets of white papers sprinkled through social media like breadcrumbs in the forest let us deliver value and build trust by providing content at a higher level of frequency. Tags: Customer Relationships Social Media Thought Leadership Apple Business Customer Intimacy Internet Marketing marketing Marketing and Advertising Michael Porter Operational Excellence Product Leadership Services social media management social media strategy Value Discipline Social media is raising the bar on customer intimacy.
Though it has become a generic term, customer intimacy was first
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Thursday, March 11, 2010
It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight.
Viral leverage: Your customers and prospects trust independent experts far more than company spokespeople, as Edelman's Trust Barometer shows every year, and gaining their support is far more likely to trigger social media sharing than anything you do directly. As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way.
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Monday, March 8, 2010
Deliver results (Vendors and service providers.)
milesaustin : Chatter is real-time Enterprise Collaboration that is secure, private and trusted.
The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen
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The Best from the B2B Marketing Community
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Thursday, December 11, 2008
or online "sorry about the nimrods in customer service if it was up to me I would have given you back your $576.87," is a valuable quality to possess.
Trust is the critical characteristic in a world that has this ease of access to information and others. Trust is a two way street, why? This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted.
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Friday, January 8, 2010
Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list.
Winning the Professional Services Sale by Michael W. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list.
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Thursday, October 15, 2009
What is it that makes me -- and your potential buyers -- trust one company more than another when viewing a website? As a prospect, one of the things that makes me feel good about a product or service to is to see that others have had success it, and there is no better way to do that than through case studies and quotes. But, having a clearly-written website also inspires trust with me as it gives me the feeling that you a) know your business and, b) haven't I've been doing a number of competitive analyses for clients, which means I've been spending a lot of time looking at websites.
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Thursday, February 19, 2009
Client service comes first, always. There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,” . I honestly didn’t think that my initial effort would generate such discussion, which I think provides a lot
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Tuesday, August 18, 2009
Trust is not a new thing in marketing and communications. The most trusted name in news, is the most hackneyed phrase on TV. I believe trusted means you transfer your brain space for figuring stuff out to others, you transfer your emotional defense mechanisms to another entity. Like, I trust this pilot to land this plane, or OK Guy Fieri, I’ll trust this place that’s Time 22:33
One of the most awaited studies in the PR world is the annual Edelman Public Relations Trust Barometer . Apparently, people like you are trusted by you more than institutions
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Tuesday, June 30, 2009
The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback.
However, as more potential and current customers seek information from trusted sources, that is our social graph and friend networks, these previously “secret” processes are being brought to the surface.
Tags: Social media Twitter Chris Heuer Customer Service customer support marketing sale I noticed this series of tweets with Chris Heuer, Social media Club Founder , on Twitter the last couple of days.
Before I continue, I
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Monday, March 16, 2009
The focus of the story is the impact of the economic downturn and potential TARP guidelines on the financial services industry. You get the people, you get the customers.” The first quote was in response to the Northern Trust involvement/sponsorship in a golf tournament. What I said was that in the B2B world of Financial Services (Investment Banking, Commercial Insurance, etc.) This post was linked to a story on CNN (see the bottom section "From the Blogs ") Last Tuesday, I was quoted by BtoB magazine in an article entitled “ Bank bailout a game changer . ”
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Friday, September 25, 2009
I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. In other words, companies start trying to deliver new products and services before they’ve adequately answered all the questions about whether this new thing is something customers actually want, whether it’s something that salespeople can actually sell, and whether it is something that operations can actually deliver at a reasonable cost.
One client summed it up by saying that there are two points of resistance in the process of bringing new things to market.
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Friday, September 25, 2009
I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. In other words, companies start trying to deliver new products and services before they’ve adequately answered all the questions about whether this new thing is something customers actually want, whether it’s something that salespeople can actually sell, and whether it is something that operations can actually deliver at a reasonable cost.
One client summed it up by saying that there are two points of resistance in the process of bringing new things to market.
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Tuesday, July 28, 2009
Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post . I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. This means I apply different
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