Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

SEPTEMBER 21, 2017

Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. The concept of purposeful branding is even evident in the banking industry; Ashok Vaswani , the CEO of retail and business banking at Barclays , recently stated that “every business must serve a social purpose.”.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years. In fact, they shouldn’t view it as social media data at all. Let me just say, it’s about time.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

MAY 26, 2017

Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. This is where social listening comes into play.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

OCTOBER 9, 2014

A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? One of these approaches was called the Enterprise Service Bus.

Enterprise Management 80

Enterprise Management Work Management Service Wikipedia 80

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. Don’t push your social followers to purchase from you. Stop Sounding So Desperate.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

JANUARY 4, 2017

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. Let me show you what I mean. Like this post? Sign up for our emails here.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

APRIL 13, 2018

CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the day-to-day operations of most companies. 60% are more likely to engage with brands that endorse social causes. And social media has proven to be the ideal medium for sharing their opinions on CSR actions.

Activities 109

Activities Brand Identity Branding Work Management 109

Biznology

APRIL 4, 2014

True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Throw in problem solving and that list would sound an awful lot like a customer service department’s goals. Would you like to have fewer customer service calls and complaints?

Service 80

Service Content Marketing Tools Inbound Marketing 80

Biznology

APRIL 4, 2014

True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Throw in problem solving and that list would sound an awful lot like a customer service department’s goals. Would you like to have fewer customer service calls and complaints?

Service 80

Service Content Marketing Tools Inbound Marketing 80

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JANUARY 26, 2017

Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Expanding brand awareness.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. Discover the following eight commonly overlooked ways to make social media work for you. Discover the following eight commonly overlooked ways to make social media work for you. Use graphics.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

JULY 26, 2013

In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

MARCH 28, 2017

Wired published Social Media Influencers Finally Come to … Medicine yesterday about Boston-based company Wego Health and their web-based platform that introduces pharmaceutical firms, medical device manufacturers, hospitals, and insurers to relevant social media influencers. Come reach out to me and my team at Gerr.is Like this post?

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

OCTOBER 8, 2014

They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Due to the advent of social business and new ways of offering services that were not previously possible (e.g., Competitors were, simply put, one’s rivals.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Brand Protection service which automatically reserves your name on new sites as they are launched.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

FEBRUARY 10, 2016

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

DECEMBER 16, 2013

CEO’s who participate in social media (Social CEO’s) are seen as better leaders. 66% of C suite executives say it risky to have an unsocial CEO, versus the 49% who says its risky to have a Social CEO. Today, 42% of CEO are social; this is expected to increase by 50% within 5 years.

Social Media 80

Social Media Media Twitter Work Management 80

Biznology

JULY 3, 2014

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. And not only Twitter, either. No longer is anything up for interpretation.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

MAY 6, 2015

Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Southwest Airlines took to social media touting how they are now the only U.S.

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

OCTOBER 7, 2020

This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. It later follows up.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

AUGUST 29, 2012

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring. But that’s only half the story.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

NOVEMBER 1, 2016

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. Please be sure to let me know in the comments. Sounds easy, but easier said than done.

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Biznology

DECEMBER 31, 2013

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Photo credit: Wikipedia. Are you a one-trick pony?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

APRIL 9, 2018

Once there, they can engage with product and service content designed specifically for each point in the buying cycle. Social listening is another valuable digital insight practice that every company should be investing in. Through social listening, customers will tell your company precisely how to market to them.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184