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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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11 Top Customer Service Metrics to Measure

CMSWire

Discover the top customer service metrics to enhance your support strategy, improve customer satisfaction and drive business growth. Continue reading.

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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

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Win as One: The future of financial services teams 

Seismic

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. 13 Social Media Customer Service Stats You Must Know 1. Not sure how to provide great customer support via social media?

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Customer Service Automation: American Airlines' Dilemma

CMSWire

In a turbulent industry, an airline's mass layoffs raise doubts about customer service. Can tech bridge the gap, or will passengers face more frustrations? Continue reading.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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4 Steps to Developing Your Customer Care Strategy

Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. The quality of a customer care strategy can make or break a company.

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.

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These Top Financial Services Marketing Trends Will Help You Stay Competitive

Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.