Smashmouth Marketing

FEBRUARY 11, 2022

Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). Do you take the dish back if it's not to sales' liking? How often are your leads under-cooked? This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc.

Demand 197

Demand Lead Gen Sales Qualified Leads High Quality Lead 197

Smashmouth Marketing

JANUARY 14, 2022

And then there is the fact that training your current employees, or even hiring newcomers, could cost less than hiring an outside provider of services. Your company will build expertise and strength as it adapts to changing needs. Click here to listen to the episode.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

JUNE 1, 2022

He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. My first day on the job, Mike introduced me to Linda Flanagan. His lieutenant. She comes into his office and I’ve got this feeling that I know her. Eventually, we became a couple.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

AUGUST 6, 2021

What are your SLAs (service level agreements) for leads/appointments? How do you manage client calendars so that appointments are set during available times? What is your pricing model? Pay for performance? Monthly fee? How do you manage east coast/west coast/European time zones? How do you create your messaging? Do you work from scripts?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

OCTOBER 1, 2021

Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages. Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

MARCH 14, 2020

Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JANUARY 20, 2020

He was the most natural choice for Linda and I to make – one of the few executives that could hit the ground running and accelerate Green Leads’ pipeline generation services.”. “It These services can be purchased individually or as a subscription service model. It is an exciting time in B2B sales and marketing.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. NetProspex recently shined when we heard about the new addition to their service. This is such a HUGE addition to the world of data services. Pricing is similar to the other services.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

SEPTEMBER 15, 2009

Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

SEPTEMBER 15, 2009

Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

JUNE 21, 2010

Maybe it was to establish your organization as a thought leader, maybe it was to bring awareness of your services or solutions, and more than likely, it was to create interest in your prospect audience. If you've lost passion for writing about your services or solutions, it's time to pass the torch onto someone else who may have some.

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

Green Leads is introducing a new product/service next year and are trying to test it with a small group of sales and/or marketing folks. The service is a Sales 2.0 It doesn't matter if it was internal or an external, but we are hoping to compare the service results and feedback to past experiences. Ok, it's meetings 2.0™.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Pricing 100

Smashmouth Marketing

DECEMBER 16, 2008

Green Leads is introducing a new product/service next year and are trying to test it with a small group of sales and/or marketing folks. The service is a Sales 2.0 The service is a Sales 2.0 It doesn't matter if it was internal or an external, but we are hoping to compare the service results and feedback to past experiences.

B2B Sales 100

B2B Sales Linkedin Tagging Lead Scoring 100

Smashmouth Marketing

NOVEMBER 17, 2009

Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

JUNE 5, 2009

We are keeping the reviews independent--actually using the products/services, and then critiquing them. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). Presto.Leads! Not bad for 3 days work.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

We are keeping the reviews independant--actually using the products/services, and then critiquing them. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). Presto.Leads! Not bad for 3 days work.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 30, 2008

These services are available or your own inside team can do it. Give me a marketing or sales technique or discipline and I can give you a third party expert that offers the service. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

These services are available or your own inside team can do it. Give me a marketing or sales technique or discipline and I can give you a third party expert that offers the service. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

NOVEMBER 8, 2010

Stewart , Senior Vice President, Collaboration Technology Services of PGi , opened up with his overall theme of "Meetings". If you're not here at the Sales & Marketing 2.0 Conference , you can follow it on the twitter stream #sm20. The keynote speaker is Peter J. So I was inspired to share some tips focused on sales appointments.

Conference 100

Conference B2B Sales Trust Marketing Twitter 100

Smashmouth Marketing

OCTOBER 5, 2009

Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): You heard it here first on October 3, 2009. d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices.

Demand 100

Demand Inbound Marketing Lead Generation Efficiency 100

Smashmouth Marketing

OCTOBER 3, 2009

Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): You heard it here first on October 3, 2009. d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices.

Demand 100

Demand Inbound Marketing Tagging Lead Generation 100

Smashmouth Marketing

NOVEMBER 16, 2008

My question(s) to marketers is this: there are several techniques, services and sources that will bypass, or I should say, expedite, these higher levels of the lead nurturing process, is each stage of that process increasing the lead equity? Is each investment adding the expected value (EV) at each stage?

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

My question(s) to marketers is this: there are several techniques, services and sources that will bypass, or I should say, expedite, these higher levels of the lead nurturing process, is each stage of that process increasing the lead equity? Is each investment adding the expected value (EV) at each stage?

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

MARCH 31, 2011

"There will be a great deal of discussion around quality vs. quantity as it pertains to pipeline," explained analyst Jim Ninivaggi of SiriusDecisions’ Sales Optimization Strategies advisory service.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. Getting that conversation going has been revolutionized with Inbound Marketing.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

JUNE 19, 2009

We can deliver this service predictably because it's all about the numbers. Outsourced vendors or inside sales teams can operate more efficiently, providing higher quality as well as additional services. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting. So X meetings for $Y.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

JUNE 15, 2009

We can deliver this service predictably because it's all about the numbers. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting. So X meetings for $Y.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

OCTOBER 8, 2009

PR is being aggressive in its use of social media in their traditional reputation management services. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. The web site shows their TV ads.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

PR is being aggressive in its use of social media in their traditional reputation management services. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. The web site shows their TV ads.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MARCH 2, 2010

Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). Do you take the dish back if it's not to sales' liking? How often are your leads under cooked? This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc.

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

AUGUST 3, 2010

Call Center Services. The following competitors all call New England home. We know most of our competitors and consider many of them friends: A Better Call, Inc. AG Salesworks. By Appointment Only. Chameleon Group. eCoast Sales. Good Leads. Green Leads. Mansfield Sales Partners. Marketing Connections. TSL Marketing.

Demand 100

Demand Lead Gen Advertising Agencies Lead Generation 100

Smashmouth Marketing

MARCH 1, 2010

I back-tracked the source and found a company specializing in appointments for janitorial services, credit repair and life insurance brokers. An introductory appointment from an unsolicited calendar invite? How much did Rick pay for that? The sick part.when you type "appointment setting" in google, they show up on page one.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

SEPTEMBER 8, 2009

IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100