Service Related Topics 
Marketing Interactions
JANUARY 3, 2022
This fallacy is one of the reasons buyers and customers have made the shift to self-service. Grouping problem-to-solution content in a hub or by using a solution like Path Factory or Uberflip to do so allows for the self-service that audiences demand. They want what they want when they want it.
Marketing Interactions
JULY 25, 2019
But you also must convince HR, Product, Sales, Marketing, Service and the CFO that this is the solution they each need to ensure their departments are contributing to company growth objectives. Service cares about customer satisfaction, retention, and loyalty. Let’s take an example. Imagine you sell collaboration software.
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Marketing Interactions
JUNE 4, 2017
It takes campaigns out of the equation and focuses marketing, sales, and service attention on helping our target list of accounts get the job done—from start to finish. Marketing, sales, and service teams are pooling insights to develop a well-rounded view of the accounts and their needs. Marketing and Sales Alignment.
Marketing Interactions
MARCH 25, 2023
The top two industries (71%) – financial services and technology companies. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans.
Marketing Interactions
OCTOBER 24, 2021
Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). If you frame the request around helping them elevate their personal brand and expertise within the industry, they may be more willing than you think to help with content—if you make it slam-dunk simple and easy for them to do so.
Marketing Interactions
JANUARY 25, 2022
This is one of the main reasons why self-service and self-reliance have taken precedence over talking with salespeople. B2B buyers overwhelmingly want control over a simpler, convenient experience unencumbered by pushy tactics and self-interested vendors.
Marketing Interactions
APRIL 21, 2017
Requests come from sales teams, service teams, and executives with ideas they want to be executed as content assets. Each of these audiences was receptive to information about how to evaluate vendors for the services provided. Most of this is for a specific, one-time use.
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