Everything Technology Marketing

NOVEMBER 11, 2013

We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. The Hinge Research Institute conducts regular research on the professional services marketplace.

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Everything Technology Marketing

MARCH 25, 2014

PS: Many thanks to IDG Enterprise for sponsoring this research: IDG Enterprise | [link] IDG Enterprise Alliance Marketing Services (AMS) provides leading-edge converged marketing solutions, enabling tech marketers to create, elevate and communicate the value of their partnerships. Thanks to everyone who participated in the survey.

Marketing Report 100

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Everything Technology Marketing

JULY 17, 2013

About the Author: Elizabeth Harr is a partner at Hinge , a branding and marketing firm that focuses on professional services. She is also a coauthor of Online Marketing for Professional Services: Technology Edition.'

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Everything Technology Marketing

MARCH 14, 2011

This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? disable premium features) version of the solution available in a self-service provisioning model and upsell later. Here is why.

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Everything Technology Marketing

OCTOBER 14, 2009

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Today, customers are more brand-savvy and eager to learn how a particular product or service is a close fit with his/her preferences and needs.

Social Media 100

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Everything Technology Marketing

DECEMBER 7, 2009

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.

Trends 100

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Everything Technology Marketing

FEBRUARY 26, 2013

The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

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