B2B Marketing Traction

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers.

Linkedin 100
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Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Could that describe your level of service to your customers? It happens all the time. “What’s that?”

Service 100
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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Do you have a quality assurance or testing process for your product or service that you can convey in a video? Take a popular ad and parody it for your product, service or company.

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Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

They think that all they need to do is get the word out about a product or service and people will buy. Validate the need for your product or service. The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. Build it and they will come! Some Rights Reserved.

Analysis 100
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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a great product or service. They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? You actually have a marketing budget. Why isn’t your marketing working?

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

What marketing activities can you do when your product or service isn’t even ready? Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do!

Planning 100
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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

A professional services company found me online last week and inquired about my outsource marketing services. Provide links to your and others’ content about your products, services and industry. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement.