Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. How to Write SEO Texts to Win SERPs in 2023 And now, to practice: With the above three factors in mind, you still need actionable strategies for crafting quality SEO content and achieving a higher SERP ranking, right?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. While SEO and PPC are different and work differently, they also have similarities.

SERP 128

SERP PPC Top of Funnel SEO 128

Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67

SERP Sample Keywords Outreach 67

Search Engine Journal

JULY 21, 2022

How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. The post How Freshness Works (And How To Get It To Work For You) appeared first on Search Engine Journal. Here's how to utilize "freshness" for users.

SERP 91

SERP Google Video Marketing Content 91

Marketing Insider Group

MARCH 18, 2024

Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. SERPs tell you what Google—and by extension, your audience—values in content. Yes, better. Because good enough doesn’t make the cut.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Search Engine Journal

FEBRUARY 28, 2022

Universal search results increasingly dominate the SERPs. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal. Read on and learn how you can integrate it to gain better visibility on Google.

Google 131

Google SERP SEO 131

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. While SEO and PPC are different and work differently, they also have similarities.

SERP 75

SERP PPC Top of Funnel SEO 75

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. Build a Keyword List First, you need to know what you’re working with. Whether you’re working with existing content or creating something new, you’ll want to make sure it’s optimized for your keyword clusters.

Keywords 227

Keywords SERP Eye-Tracking SEO 227

seo.co

JULY 19, 2021

To better understand how SEO and website development works, it’s important to first understand how Google actually works. To learn more about how Google works, it’s important to first know what a search engine is. Below, we’ll discuss what a search engine is and how it works. What is Google? What is a Search Engine?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Brightedge

MAY 7, 2021

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). So, what can SEO and SEM working together achieve? SEO vs SEM: The Battleground.

SEM 69

SEM SERP SEO Lead Scoring 69

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. Worthwhile results can only come through hard work over a long period of time. Worthwhile results can only come through hard work over a long period of time. Metadata Tips. Content Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Sprout Social

JANUARY 31, 2024

If you’re in a creative rut or realize that your current video formats aren’t working, try something new. Focus on taking small steps to optimize your content and channel to see what works. The post Increase YouTube engagement: 10 ways that actually work appeared first on Sprout Social.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. SERP features are driving a whopping 188.2

SERP 55

SERP Features Stats Keywords 55

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. The best way to ensure smooth sailing is to work with digital marketing experts. Optimization.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Hubspot

DECEMBER 22, 2020

While it might work, the potential for bleeding is likely. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. You'll know whether or not PPC ad copy is working — usually within a matter of days with low investment. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

JULY 28, 2020

But what exactly is organic traffic, and how does it work in the context of SEO? Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). These pages also serve as material that can rank in SERPs. Organic Traffic 101. Source: Google. Source: Google Analytics.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Hubspot

NOVEMBER 5, 2020

As our three-part series comes to an end, there’s one last question (or two) we need to address: Does the surround sound strategy really work? It’s working and we’re sharing our preliminary results in this article. But visibility in SERP doesn’t stop there. Enter: the SERP Tracker. The TL;DR answer is yes.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Spiralytics

MARCH 28, 2019

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs).

Link Building 134

Link Building Tactics Ad Building SERP 134

MarketMuse

JULY 12, 2018

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

SERP 40

SERP Intent SEO Marketing Strategy 40

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. By date range. By queries.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Directive Agency

APRIL 15, 2022

In other instances, each solution is guided by separate teams that rarely work together to collaborate. Using Google as an example, PPC campaigns aim to be listed first or at least “above-the-fold” in the SERP, ahead of the organic search results which we mentioned previously. What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Bluetext

JANUARY 21, 2022

These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. Depending on the relevance of the site content, users may also see a SERP Feature (a well-packaged snippet of information from the relevant search result’s page).

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Sprout Social

AUGUST 10, 2022

Here are five ways to make PR and influencer marketing work for your brand during a crisis. The ad was parodied, stocks took a hit and negative searches for Peloton dominated the SERPs for weeks. The post How can PR and influencer marketing work together in a crisis? Rebuilds trust in your brand. Our family is growing.

PR 132

PR Work Management Paid Search Agency Planning 132

Webbiquity

APRIL 11, 2023

these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings. This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages).

Marketing AI 313

Marketing AI Curation Content SERP 313

Moz

FEBRUARY 21, 2019

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. This is the two-tiered SERP or what we mean by the two-tiered SERP.

SERP 54

SERP Correlation Domain Content 54

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. In 2023, 53% of marketers were focused on this strategy to make their content work smarter, without having to make more, more, more. Learn what is working and do more of that. And it bears repeating.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. Can you imagine seeing your content rank on Page 1 of SERPs? We know this 5-step model works because we’ve seen it produce results over and over again – even for our own business.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” So, a quick look at the SERPs can reveal a lot. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Here are other alternatives and why they work: Alternative 1 : If you are running special offers or deals, add a link to your webpage that displays the offer. Why it works : Adding offer links reduces resistance for your users and makes it more accessible.

Social Media 154

Social Media SEO Cost Per Click Media 154

Contently

FEBRUARY 14, 2023

Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? These key components, used judiciously in content and paired with overall user experience, tickle the search engine’s algorithm and move high-quality content to the top of SERPs.

Intent 194

Intent Optimization Google SERP 194