Martech

MAY 3, 2023

How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. You will want to know if and where your site was listed on the results page.

Enterprise Management 102

Enterprise Management Digital Asset Management Work Management Marketing Management 102

Kevin Indig

SEPTEMBER 26, 2023

Discover & filter data: Keyword Intent, Buying Journey, SERP Type, and Brand/Non-brand Keyword insights based on users' goals & objectives. What I found is that growth rates depend on the vertical and business model. Second, companies grow at different speeds based on business model, vertical and funding.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. SERPs will now only have nine text listings. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Contently

MAY 18, 2018

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. The next step was figuring out the audience loved spending time within the vertical. And rightfully so! To know your audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.”

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Content Standard

OCTOBER 28, 2014

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). Meta descriptions appear directly below the title of your page in SERPs. Why are meta tags so important to SEO? Avoid “stop” words.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click SEO 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Kevin Indig

MAY 29, 2023

YMYL Google doesn't show SGE for YMYL queries (Your Money or Your Life verticals like finance, health or legal) every time. Second, query refinements and vertical search tabs seem to share the same space. Before AI, Google was able to rearrange snippets and sometimes SERP features. I worry about more longtail searches.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Search Engine Journal

JUNE 5, 2022

Market Brew's search engine modeling platform helps you see future SERP positions. Ready to see how your website will hold up Google's next algorithm change? The post 6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts appeared first on Search Engine Journal.

SEO 115

SEO Google SERP Tools 115

Content4Demand

JUNE 25, 2021

With even minor updates to reboot SEO, you can extend its shelf life at the top of the search engine results page (SERP). . I like to format my data in tables so that it’s easier to sort for variables later, particularly if you include more details like buyer stage and vertical. Even a superficial update can make a difference.

SEO 64

SEO SERP Content Budget Programs 64

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

ClearVoice

MAY 24, 2023

This content helps your brand become the go-to hub of information in your vertical. Interesting and engaging thought leadership increases your visibility without fighting through the SERPs. Thought leadership is a content strategy that helps brands stand out, build authority, and showcase their expertise.

Thought Leadership 81

Thought Leadership Content Distribution SERP 81

Conductor

JULY 14, 2022

I noticed a large decrease of keywords with local result types in the healthcare vertical post-algorithm update. Understand how this core update may have changed the visibility of SERP features and rich results by navigating to Result Types in the platform. Select 1st Page to get the most comprehensive view.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

nDash

NOVEMBER 10, 2021

She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement. Join nDash to work with elite writers with expertise across hundreds of verticals. Melanie LoBue. Contact John for both B2B and DTC work.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

seo.co

APRIL 29, 2021

Ranking: Once Google has analyzed the indexed URLs, it presents them accordingly on the SERPs due to search queries. Crawlers access the indexed pages more frequently than the newer websites, and Google takes an ample amount of time to analyze the pages before ranking them in SERPs. Understanding Crawl Budget With The Right Metrics.

Budget Programs 64

Budget Programs SEO Lead Ranking Lead Scoring 64

Magisto

JANUARY 13, 2020

If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. with Magisto’s video maker you can easily create vertical and horizontal versions of the same video that will fit all social channels. SERP Position 0 ranking.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Webbiquity

JUNE 5, 2019

For example, SEMrush has a “Sensor” feature that enables webmasters to track how volatile certain SERPs might be, enabling you to analyze changes happening on a macro level. Both SEO tools use an array of features to illustrate site performance at a granular level.

SEO 158

SEO Tools Paid Search Agency Domain 158

Brightedge

MARCH 17, 2022

Queries Related to the Russian Invasion Display New Sections on SERPS. Google Exploring Ways to Show Short-Form Videos in SERPs. However, if you provide a superlative customer experience, there’s no reason not to take advantage of this opportunity. Your competitors certainly will be.

SEO 52

SEO Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Moz

JANUARY 19, 2020

Some industry specific options, like Seeking Alpha, Benzinga, and The Hill, can make for great vertical-specific dream publications to strive for coverage on. I combined the SERP change numbers to the cleaned GDELT data by matching it to the URL of the linked-to site. Then I aggregated them by root domain.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

SmartBug Media

APRIL 22, 2019

It would also give you a second opportunity to rank on the search engine results pages (SERPs) and compete with yourself. There is limited real estate in the SERPs, however, so two ranking domains are generally considered better than one. Competing against yourself on results pages can be seen as a pro or a con.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Martech

NOVEMBER 30, 2021

While the search impact thus far has been largely flat, we’ve seen numerous websites in competitive verticals lose mobile traffic throughout the update. This update rewards secure & fast-loading pages on mobile devices which pass Core Web Vitals requirements as described by Google.

Traffic 96

Traffic SEO Mobile Advertising CAN-SPAM 96

Sprout Social

JANUARY 31, 2024

If you’re new to Shorts, consider the following to kickstart your presence there: Recut long-form videos into short-form content Cross-post vertical video content such as TikToks or Instagram Reels Experiment with smartphone-only video ideas with Shorts And hey, that last point leads us to our next tip.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Outbrain

SEPTEMBER 19, 2019

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. Mining the SERPs: How to Make the SERPs a Powerful Weapon in your SEO Armoury. In a nutshell: Scrape the SERPs for terms you are interested in. Rory Treusdale.

SERP 27

SERP Verticals FAQ Landing Pages 27

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Content Standard

AUGUST 29, 2018

The AMP carousel jumps ahead of all organic results in a Google mobile search, and as mobile audiences tend to prioritize the visual, anything you can do to highlight your content away from the organic SERPs is an advantage. Munro says mobile has been the biggest driver of the move from horizontal to vertical video formats.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. FAQ, Q&A, and How To Verticals Debut.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. FAQ, Q&A, and How To Verticals Debut.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

BenchmarkONE

MAY 13, 2021

With their free Link Explorer , you can get up-to-the-minute metrics on any site, plus SEO and SERP (Search Engine Results Pages) analysis. The vertical-column layout makes it easy to see all the conversations you’re engaging in via your Twitter handle, whether they’re replies in the feed, retweets, or direct messages.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Moz

MAY 13, 2019

As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved. Some changes also are vertical-specific, representing radical change for one industry and little or no impact outside that niche. Some changes are small.

Google 69

Google Verticals Eye-Tracking Click Rate 69

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. While Google has not confirmed its intention to release a job search engine, it’s proof that the company is considering ways to convert traffic from a strong B2B vertical into its own.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113