Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Yes, there are other platforms, beyond Youtube, to which you will be able to branch out to with time. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR).

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

FEBRUARY 8, 2022

Customers understand products as the end user, not as the designer or product developer. This gives them the ability to market products to other users better than you can. Allowing customers to speak for your brand leads to more user-generated content and more engaged online followers. You show up in the SERP.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

seo.co

MAY 10, 2021

On the other hand, white hat SEO tactics will generate results over a long period of time and produce high-quality content and strong links in the process. Outsourced content marketing gives you the ability to generate however much content you want, provided you have the budget to pay for the services. Prioritize user experience (UX).

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Contently

APRIL 4, 2023

But getting more out of your existing content marketing resources means challenging anything that is detrimental to the site visitor’s user experience (UX) and the reader experience (RX). Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? source ) For users, the personalized newsstand with real-time updates (Discover) is a way to encounter new content they weren’t looking for - a counterbalance to Search.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

SmartBug Media

JULY 16, 2021

There are two ways to create a video sitemap: manually or through a sitemap generator (or a video sitemap plugin if you use WordPress). If you’re new to sitemaps or struggling to create one manually, I’d suggest using a sitemap generator. Open the YouTube video. Select “Open Transcript” under the ellipsis menu.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Conductor

JULY 14, 2022

One of the main takeaways from this core update is that Google is getting better at search intent and matching what the user means when they type in a query while prioritizing more inclusive search signals. Google sometimes uses these types of websites as a catch-all when its algorithm isn’t sure what the user might mean.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Marketing Insider Group

MAY 22, 2023

111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. As websites compete more fiercely for traffic, costs are rising.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Magisto

JANUARY 13, 2020

On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. The first click on a story bubble lets the users get lost in all the content posted by all the accounts they’re following, while still being able to interact with them by using the quick response feature, or the poll feature.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Directive Agency

APRIL 15, 2022

This can include direct traffic which basically means the user enters the website’s URL directly into the browser. First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. SEO is the way to go! Hold those horses! There are some drawbacks to an SEO-only focus. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

JUNE 19, 2023

The shape of a group of digits is sufficiently different from that of a group of letters to stand out to users’ peripheral vision before their foveal vision fixates on them. Let your audience know about your valuable content to generate interest and drive traffic. It’s a ranking issue. How can I promote my content to reach my audience?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. However, that was before people began intentionally generating backlinks to gain rank in the search engines. Using only exact match anchor text. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Lead generation. With over 3.5 A Google auction isn’t like your typical auction for antiques, though.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Kevin Indig

NOVEMBER 13, 2023

Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks. I’ll be the first to admit that I’ve prioritized search engines over users and traffic over everything, especially early on in my career. But the industry is falling apart.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

accelerate agency

AUGUST 15, 2021

This isn’t surprising considering that 49% of users state they use Google to discover or find a new item or product. . It allows you to develop a way to generate sustainable and profitable marketing strategies. SEO is important for B2B because of the nature of search engines and their users. What makes our SEO process unique?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. For Videos.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? As always, Google was looking ahead when they bought YouTube all the way back in 2006. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

seo.co

FEBRUARY 15, 2022

It’s simply the art of enticing users to click. Money-making schemes used to be all about getting money directly from web users, such as the infamous Nigerian prince scheme or weight loss pills. Spam filters and ad flags quickly got rid of the majority of these attempts, and user savvy avoided the rest of them.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. So how can B2B marketers begin to target Generation Z?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Vidyard

OCTOBER 27, 2019

How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. But, that doesn’t mean you should ignore YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Conductor

APRIL 26, 2021

At C3 2021, Conductor unveiled the next generation of our enterprise platform and our supercharged SEO Chrome extension – now available to all marketers – adding to the roster of new measurement capabilities already released this quarter. In SEO, accurate and scalable program measurement is the cornerstone of success.

Features 52

Features Organization Enterprise Management Work Management 52

Outbrain

JUNE 22, 2020

Let’s look at just three as an appetizer: In 2019 the average internet user spent 6:48 hours a week watching videos online. How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will). What keywords trigger video results?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38