KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? Button Optimizer. What is it? SimilarWeb.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. By simply putting the thank you page as the target URL, you can track the volume of submitted forms and the keywords that brought the user to the form. Baidu Shangqiao is a free tool available to Baidu PPC users.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

MAY 13, 2020

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Featured snippets allow smaller websites and organizations to compete for that essential search real estate. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0