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Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


million websites are hosted through WordPress, so the chances are that your (or one of your clients’) website or blog may be one of them. Prior to Google’s mobile update, mobile-friendly URLs took up 68% of mobile search results. If you or your client has an app, make sure you’re staying up to date with new developments and are taking advantage of the new features and tools becoming available. The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. link]. link]. About 74.6 link].


Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update


It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. Here are 15 examples of great mobile websites.).

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. SEO Tools. SERP Snippet Optimization Tool. How we use it : This is a very handy tool for us when we perform competitive analysis.

The Top 10 Free Content Analytics Tools


Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics. For example,

27 Must Use SEO Tools for Incredible Content Marketing Results


Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. How will you track SERP rankings and analyze competitors? Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business.

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Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links


It's for this reason (and a few others, perhaps, which we'll get into later in the post) that Google launched its newest tool, ' Disavow Links ,' at the PubCon conference, which we heard about through Powered by Search. Let's break down what this Disavow Links tool is, how to use it, and of course. What Exactly Is the New Disavow Links Tool? Only include one URL per line.


20 (More of the) Best SEO Guides, Tips and Insights of 2011


SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. HOW TO: Guide to Performing Website Audits by Techipedia. But SEO is changing. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) 90s SEO is not on that list.”

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8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s the deal; Meta data, URL structure and internal linking matter, so have them make sense to visitors. For meta data, when your site pops up into the Search Engine Results Pages (SERPs), you want it to grab someone’s attention, much like a good email subject line. Have URLS that make sense. Grab some free tools from this  list of 100. Neither is good.

Measuring Year-End Marketing KPIs – Where’s the Data?


Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. If we missed a measurement tool please feel free to add your two cents in the comment section below.

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SEO Isn’t Mystical


SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Spider (aka Bot, Crawler): A specialized tool search engines use to find and add web pages to their indexes.

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4 SEO Tactics to Embrace in 2015


Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus? The result is more equity of SERP. Conclusion.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Inbound links Inbound links also known as backlinks are incoming links from another website or page that direct or point back to your own site or page. Indexed page A page on your website that has been “crawled” or read by search engine bots and stored. This shows up on the search engine results page (SERP – defined below) below your title. Fear not!

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8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s the deal; Meta data, URL structure and internal linking matter, so have them make sense to visitors. For meta data, when your site pops up into the Search Engine Results Pages (SERPs), you want it to grab someone’s attention, much like a good email subject line. Have URLS that make sense. Grab some free tools from this  list of 100. Neither is good.

Everything You Need To Know About Marketing Attribution


Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. Here is a simple customer journey that we will use as an example throughout the entire article. I was searching for new marketing tools, when I was served an AdWords ad for marketing boats. We call this the Form URL. link]. leads.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). From each of the URLs, we extracted: The article title. The number of external links to that URL. The number of individual domains linking to that URL. someone linking to us from their website).

Google Releases Algorithm Update to Punish Copyright Violators


Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. millions URLs in just the last 30 days. What if a competitor is trying to flush me out of the SERPS?

48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The quality is determined by the interaction of the visitor to your website. But change is.”

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. In fact, we’ve had content with less than 500 words appear and drive an abundance of traffic to our clients’ websites. To summarize: Include the question in the URL, title, and appropriate SEO tags. “Google it.”


Keyword Density: When Is It Enough?

PWB Marketing Blog

” I told them what I tell all of my clients, that there is no magic number. I can’t tell any client that having a phrase appear on-page 10 times will return first page search engine results (SERP). Often pages that have the chosen to use the keyword in the URL, within the page title, in Meta Data and also in the on-page content, will do well. Use good tools.


The Ultimate 2015 SEO Redesign Checklist


If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Goals allow you to track content downloads, ecommerce transactions and other important website conversions.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Search Result URL Information. Even More SERP Examples.

Everything You Need to Know to Dominate Local Search


You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. How to Optimize for Local Search on Your Website. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Why Optimize for Local Search?


SEO 101: The 5 Parts of Your Site You Should Keyword Optimize


There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. For this article, I''m going to talk about how to add those keywords to your website once your research is complete. It''s a good idea to include keywords in your URL if they accurately describe the page contents. Duh, right?)

How to Survive Google's Pending Panda Update


One of Panda’s core targets for penalization is websites that have little in the way of original content. Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. 2) Duplicate Pages to Target Keywords. Surprised?

Mobile Search Engine Optimization Best Practices

Marketing Action

It may have been true once that you could assume that a mobile user looking for your products or services would also be looking on the desktop, but a 2014 study from comScore indicates that there is a growing percentage of websites with a sizable cohort of “mobile-only users” – that is, the “portion of a publisher’s Total Digital Population that never visited their website via desktop.”.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

To help you better understand the world of online marketing speak, here’s a list (and definitions) of commonly used digital marketing acronyms: AIDA: Attention, Interest, Desire, Action is a the list of events a one should attempt to do, particularly when it comes to writing copy, in order to obtain customers with a website, online ad, email, blog post etc. ” Say what? or Bing.

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How to Breathe New Life Into Your Google Search Results With Rich Snippets


They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. The secret to these fancy pieces of information are rich snippets that these websites have coded onto their website pages. Google Webmaster Tools has a nifty feature that lets you test your rich snippet.

6 Tips for Creating Content That Spreads Naturally


Shareaholic studied 200,000 publisher websites in October, 2012 and learned that 27.27% of those websites' traffic came from social media referrals. Our latest content data shows that in October 2012, Pinterest was the fourth leading source of traffic to publisher websites , even exceeding Yahoo! But sometimes you get pure silence -- crickets, even -- in response. Seriously.


Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

Unless your post URLs contain categories in them, this can be somewhat tedious but I find it useful as it can show that topics driving the most visibility aren’t always the most frequently written topics. Similar to using your top referral pages, by looking at the linked pages report, you can see what content is driving links (Yes, you can also use tools like Moz, SEMRush, Majestic, etc.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. You''ve uploaded a few presentations. Include Numbers. Hint: That was our CTA.).



Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. You may have images on your page or website, and they help with design and engagement. There were also studies claiming to show that a link on a SERP (Search Engine Results Page) that had a Google author photo got more clicks. Reality. Myth 2.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. just 4% contains links to non-blog corporate website content. Oh yeah.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Because sooner or later, Google will put a hurtin’ on your website. Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs.


What to Do When You Get Dinged by a Google Algorithm Update


So how do navigate this digital zoo of animals tasked with penalizing disingenuous websites? Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content. If you have a reputable website, it’s likely that you won’t have been penalized from a Panda update.

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Optimizing your site information architecture (IA) for Panda


That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. The new site was also built on a human-readable URL structure that enabled it to jump on the first page in Google as soon as it was launched.

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Is Author Rank Really Relevant?


SERP results for the authorized will simply have a byline. ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank is a way of measuring the importance of website pages. Many content management systems have tools that will prompt you to tend to your tags and titles as you prepare to publish. Here ye, here ye.

Link-Building Best Practices for Targeting a UK Audience


Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. domain so you know those websites accept guest blogging submissions.

The Ultimate Facebook Marketing Cheat Sheet


Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Use Facebook Insights: Facebook Insights is an analytics tool right within Facebook that helps you measure and analyze your Facebook presence. 30 Tips and Tricks for Mastering Facebook Marketing. 1. link] at [link]. 3.

40 Essential SEO Terms Marketers Should Know [Glossary]


Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites.