Many digital marketers are using marketing automation tools to automate lead nurturing. It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. blogging, creation of high-quality content, and website conversion optimization. Those tools are promising, but not mainstream yet. Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. MORE >>

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Finally, there's the tricky matter of the display URL. MORE >>

Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Build a list of a very targeted keywords and add destination URLs to the appropriate product pages. MORE >>

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. How to Optimize for Local Search on Your Website. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Why Optimize for Local Search? MORE >>

So even if they drove traffic to their website for the term "lawyer," chances are, most of that traffic isn't going to turn into a new client. Google is using it to help surface content from great authors in the SERPs. This should help make that content more engaging in the SERPs, improving click through rates, showing a new focus on not just ranking in SEO, but actual engagement. 2) Use this link to connect your website to your profile: https://plus.google.com/authorship. Follow the guidance from Google Webmaster Tools for additional best practices. MORE >>