Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? Button Optimizer. What is it? SimilarWeb.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. Search engines love this!

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Hubspot

SEPTEMBER 17, 2020

This means it’s both a high traffic and high intent keyword. I Googled it and took the top ranking URL and put it into Ahrefs. So, we’ve got three pieces of data: Product or service-related keywords with high traffic and high intent exist (at least for most categories). Take, for example, a term like “form builder.”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. Now, activate the IndexNow feature. That’s it!

SEO 80

SEO API SERP Paid Search Agency 80

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Entice clicks and lead to more traffic. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags.

Features 165

Features Google B2B Marketing Top of Funnel 165

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A Secure and Accessible Website. Technical SEO.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Moz

SEPTEMBER 21, 2020

There are so many tools, like Rev.com or TranscribeMe, that do this for relatively cheap. Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed. It can consume an entire workday. An easier way to do this?

SEO 85

SEO Top of Funnel SERP Content 85

Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Next, run them through a cluster tool to understand how people search at a higher level (this will give you better direction than combing through thousands of KWs).

SEO 80

SEO Keywords Intent Analytics 80

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. As of this filming, both tools still exist. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it.

SEO 64

SEO API Tips Best Practices 64

KoMarketing Associates

AUGUST 15, 2017

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Regardless of the changes that need to be made, you should always be looking for ways to improve visibility, keep visitors on your site, and take advantage of the traffic coming through.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. In fact, there are plenty of easy-to-use design tools on the market for people with any level of design knowledge. Don't believe me? Needless to say, there's a lot of content everywhere.

Tips 69

Tips Content SERP Custom Publishing 69

Moz

MAY 16, 2019

URL Inspection / Fetch & Render. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. As of this filming, both tools still exist. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it.

SEO 70

SEO API Tips Content 70

nDash

APRIL 8, 2020

Doing so will not only vastly improve your content’s quality, but it can also boost organic traffic and enhance your SEO efforts. If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. The searcher already knows that the page exists, but they may not know the URL. Commercial.

Intent 52

Intent SERP Classified Ads Keywords 52

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. Sure there have been plenty of components to SEO that have remained static for all this time. Generic SEO strategies are not enough anymore .

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Brightedge

JULY 22, 2022

The focus for discoverability used to be almost solely centered on getting URLs indexed. Today we want search engines to not only index a URL, but to understand the context of the page, the format of the content to best match it to the right type of search results, and dozens of other signals embedded in our content and on our sites.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Marketing Insider Group

MARCH 20, 2023

Here’s everything you need to know about organic search rankings so your company can start ranking content and increasing traffic. When it comes to generating traffic, you have two main options: paid search and organic search marketing. Facebook, LinkedIn, Instagram, and Twitter ads are all examples of PPC marketing. Native Ads.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

KoMarketing Associates

SEPTEMBER 20, 2016

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. In fact, we’ve had content with less than 500 words appear and drive an abundance of traffic to our clients’ websites. Step 2: Create Relevant Content. Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Here’s how to build an email list from scratch. Internet Marketing Strategies. Design a user-friendly website.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

SEPTEMBER 13, 2020

This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. The goal is to gain more traffic and increase conversions. Tools to conduct your keyword research: Moz Keyword Explorer ? Cost: They offer a 7 day trial for $7.

SEO 64

SEO Optimization De-duping Keywords 64

RebelMouse

APRIL 3, 2018

For publishers who use Google Accelerated Mobile Pages (AMP), Google will record the page performance of the AMP-specific URL. What Happened: Google's Danny Sullivan confirmed via Twitter to Search Engine Land that the character length of snippets — also known as meta descriptions — decreased in recent weeks.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Unbounce

APRIL 10, 2019

Click here to share it on Twitter. They then created ads to target a Custom Audience and Lookalike Audiences according to their email and client list, CRM leads, and traffic. SEO helps you bring in more organic traffic and delivers long-term results at minimal cost, theoretically. Know some people who should read this post?

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

KoMarketing Associates

MAY 15, 2014

While page views and readership may be at a minimum to start, it’s important to remain calm and recognize that setting a solid foundation of content goes beyond clicks and visits; it serves as a tool to establish credibility with search engines as well. Create unique URLs. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

Hubspot

SEPTEMBER 26, 2011

Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search?

Twitter 28

Twitter SEO Tips Profiling 28

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Marketing Insider Group

JUNE 5, 2023

Image Source: Gather Content Social media SEO is all about optimizing your social media profiles and content to increase your visibility and drive organic traffic. Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too. What Exactly Is Social Media SEO? Simple, right?

Social Media 326

Social Media SEO Media Keywords 326

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Thanks to the staircase guest blogging strategy I’m about to share, we managed to get our monthly traffic from 0 to 5-digit numbers in less than a year. Chanty website traffic growth.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Optinmonster

MARCH 1, 2024

Recommended Resource: Need more website traffic? It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). This process helps you improve organic traffic, which is traffic coming to your site from search results. Why Is Mobile SEO Important?

SEO 89

SEO Lead Scoring Lead Ranking Mobile Marketing 89