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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . If you want to generate a pipeline, you need leads. Next, set up your campaign.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Featured snippets allow smaller websites and organizations to compete for that essential search real estate. Step 3: Focus on Structure.

Features 165
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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. Analyze the First Page of SERPs. So, where do you begin?

SEO 141
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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Evaluate Top SERPs. This post provides examples of what each SERP feature actually looks like on Google, and outlines considerations that SEO professionals should be aware of.

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How to Craft a Successful Content Marketing Strategy

KoMarketing Associates

From there, I can simply type in a competitor website and get a look at the keywords they’re ranking for and, more importantly, the types of content assets ranking for those particular keywords. Organic traffic? While competitive analysis is certainly part of a comprehensive content audit (i.e., Social shares?

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Andrea Cruz Lopez.

Adwords 152