48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). Expert SEO Guides, Tips and Tricks. But change is.”
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Use your Adwords tools to determine if the traffic volume is worth the cost. Start creating content around those keywords to increase your ranking in SERPs. 2. If you’re not on the first page of the rankings, its even less likely you’ll get the traffic you’re looking for. Get more paid search and SEO tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Paid search can yield almost immediate results, but can be expensive.
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). well-developed social media presence can translate directly into improved SEO by increasing website traffic as well as natural linking to your articles. Content optimization does not stop at your website. Here are three techniques for improving your SEO with social media.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. As in, interlinking the pages on your own website.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. HOW TO: Guide to Performing Website Audits by Techipedia. But SEO is changing. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) 90s SEO is not on that list.”
Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
NOVEMBER 20, 2015
Websites make you money when they get traffic and convert visitors into leads. He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. How content benefits your website. Conversion optimized.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. Web Presence Optimization (WPO) Guides and Insights. What Wins In Google Universal Search?
23 Expert SEO Link Building Guides and Tools
MARCH 19, 2013
Link Building Guides, Techniques and Tips. Here, Sujan Patel (Neil’s cousin) lists 13 more tips (with surprisingly little overlap to Neil’s list) including asking your local library to link to you as a reference; setting up speaking gigs; and interviewing experts in your field. Link Building Tips – Whiteboard Friday by The Daily SEO Blog. ’”.
Three Ways to Rock Organic Search Results
DECEMBER 15, 2014
Every business could benefit from more website or brick and mortar visits. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). These results are called SERPs. All rights reserved.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge. And search engine traffic converts: “ SEO leads have a 14.6% They’ll get you far more traffic to your site and give you a nice edge on your competition, too. 1. Go to the “Search Traffic” > “Search Analytics” report. Neil Patel’s tips for how he’s rocked this tactic.
SEO Isn’t Mystical
OCTOBER 8, 2015
SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Link Building: Actively cultivating incoming links to your website. Marketing Insights.
Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
APRIL 14, 2015
In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. It is reported to have a bigger impact on queries and websites than any Panda or Penguin update. More tips here.
Google Shakes Up the Local Search World… (kinda)
DECEMBER 1, 2015
Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Hat-tip and kudos to Joe Soltis for discovering this and figuring it all out. Google made a pretty big change to their search results recently.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Inbound links Inbound links also known as backlinks are incoming links from another website or page that direct or point back to your own site or page. Indexed page A page on your website that has been “crawled” or read by search engine bots and stored. This shows up on the search engine results page (SERP – defined below) below your title. Fear not!
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot! 1) Webmaster Tools. Yikes.
Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues
SEPTEMBER 1, 2015
Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics , only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings. Double win! Panda: Born in 2011.
How to Survive Google's Pending Panda Update
MARCH 15, 2013
The first Google Panda update appeared on February 24 th 2011 and if you were unlucky enough to be hit, your traffic probably looked a lot like this: Since that first update, Google went on to release a further 23 updates, with the latest happening on January 22nd of this year. One of Panda’s core targets for penalization is websites that have little in the way of original content.
Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
SEPTEMBER 24, 2015
Quick Tips: eBay, Amazon and Craigslist SEO for Your Products”. Google Glossary: Revenge of Mega-SERP”. This glossary is a great reference source for any and all Google SERP features. From what’s being tested, to organic features, local results and the Knowledge Graph, this “Mega-SERP” has you covered. Keep an eye on your mobile traffic data. link]. link]. link].
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. Here's a look at the average CPC by industry: Pro Tip : Looking at your lowest or highest CPC doesn't always tell the full story. If you're seeing a lot of traffic from your ads, but not a ton of conversions, this could be a red flag. Want more tips?
Keyword Density: When Is It Enough?
PWB Marketing Blog
APRIL 14, 2014
” I told them what I tell all of my clients, that there is no magic number. I can’t tell any client that having a phrase appear on-page 10 times will return first page search engine results (SERP). However it also takes website visitors to bring up web traffic numbers too. Here are a few tips to help find the perfect level of keyword density. Use good tools.
5 Content Marketing Faux-Pas that are Killing Your Business
OCTOBER 2, 2015
Is your website fading into oblivion? From ad placement fails to grammar and spelling errors, an ineffective content strategy can kill your business in more than one way, often by damaging the flow of traffic to your website as well as sales conversions. Is it aimed to drive more traffic and generate sales leads? Mistakes You Need to Avoid. One solution to this problem?
Fathom SEO Pulse: 9.17.15
SEPTEMBER 17, 2015
Clicks and CTR indicate that people are interested in what the SERP level information is showing (meta title/description, snippet, domain, etc.) Traffic and Engagement Metrics and Their Correlation to Google Rankings”. This post goes through many traffic and ranking metrics and finds their correlations with rankings. and Google will be likely to rank that page higher. link].
Why You Should Invest In Content Curation
MAY 3, 2016
Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Done correctly, content curation can add SEO juice to your website. One good answer is curated content. What is curated content?
Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
SEPTEMBER 9, 2014
In August Google announced they will begin using website encryption, HTTPS, as a ranking signal giving preferential treatment to sites which encrypt data for their users. Those in the know may have seen this coming, with a change to search results pages (SERPs) in July when bylines and images were stripped. Best practices are still important for sites dependent on local traffic.
SEO Copywriting: 25 Best Practices for 2014
MAY 7, 2014
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They are trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. This is one of our best copywriting tips for sure. Write First.
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Here are 7 tips to help you get started. 1. Lior also advises for the MA in political science department at the Tel Aviv University. Use Your Real Name Wisely. Make Your Username Count.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
While organic search traffic still drives roughly half of business website traffic, paid search accounts for 10% —and it enables marketers to guarantee first-page presence even for highly competitive search phrases that are difficult to optimize for organically. Raised My AdWords Bids and Got LESS Traffic! Image credit: Placeit.net. by WordStream. John A. by PPC Hero.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Need to analyze the optimization status of an existing website? Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Cool Free SEO Website Tools by Abnormal Marketing. Challenges in Automated Traffic Reporting by The Daily SEO Blog. 12 Popular Keyword Organization Tips & Tools by SEO Book. by SEO Book. ** 5 STARS.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you are a professional at SEO copywriting, I’m sure you will still discover new tips and information for yourself. First Step SEO Tips for Bloggers. Adopting these eight simple tips is all it takes to get started benefiting from SEO copywriting. 4. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. He shares all of his tips here.
Mobile Search Engine Optimization Best Practices
MARCH 6, 2015
It may have been true once that you could assume that a mobile user looking for your products or services would also be looking on the desktop, but a 2014 study from comScore indicates that there is a growing percentage of websites with a sizable cohort of “mobile-only users” – that is, the “portion of a publisher’s Total Digital Population that never visited their website via desktop.”.
15 Ways to Get More Customers from Your Blog
JUNE 16, 2014
If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. It’s been proven that the more often you blog, the more traffic you will be able to drive with it. Blog More Often. Include Call-to-Actions.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
To help you better understand the world of online marketing speak, here’s a list (and definitions) of commonly used digital marketing acronyms: AIDA: Attention, Interest, Desire, Action is a the list of events a one should attempt to do, particularly when it comes to writing copy, in order to obtain customers with a website, online ad, email, blog post etc. ” Say what? or Bing.
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. If your title is too long, your SERP CTR could plummet. Here are a few tips to keep in mind. Twitter.
12 Things You Should Be Using Your Blog For (Besides Blogging)
AUGUST 22, 2012
Before we get started, let's get one thing out of the way -- none of these tips are intended to be replacements for a consistent volume of high-quality blog content. If that caveat about still having to create blog content was, indeed, a total bummer, this tip should strike your fancy. Go into your analytics and take a look at where your blog traffic comes from. What do you do?
5 Things To Look At When Optimizing Your Post For SEO (GIFS)
EMagine B2B Blog
NOVEMBER 10, 2014
So you wrote new content for your website and now you’re ready to get it posted. In this post we are going to look at tips you can use to optimize your blog post. In order for your title to display properly in the SERPs, you will want to keep it between 50-60 characters. Before you do that you’re going to want to optimize it for SEO. Title Tag. Meta Description. .
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Tips for Using This Template. Any red markers you see in the top corners of the cells contain helpful tips and FAQs -- if you ever forget what a cell is used for, those are good reminders. You use a template.
SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
FEBRUARY 25, 2014
There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. For this article, I''m going to talk about how to add those keywords to your website once your research is complete. But there''s good news! Start With a Site Audit. Sort by the most frequently visited pages. Duh, right?) Titles.
Lessons From the Best Marketers of the 2012 Inc. 5000
OCTOBER 4, 2012
The goal here is not only to learn how a company grows through excellent inbound marketing, but also learn how to examine a company's website -- whether it's your own, or an industry competitor's -- to see what opportunities exist for improvement. Well, it doesn't look like they're using any software to measure the performance of their website. Needless to say, we're pretty pumped.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy.
Answers to Your Top 7 Questions About the State of SEO in 2012
AUGUST 23, 2012
That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic you're driving by ranking for them is more targeted. And more targeted traffic means higher conversions! So even if they drove traffic to their website for the term "lawyer," chances are, most of that traffic isn't going to turn into a new client.