Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. Web Presence Optimization (WPO) Guides and Insights. by Search Engine Land. MORE >>

How many images are on your website with bland, non-descriptive file names? You may have been improperly labeling and tagging your images for years missing out on precious opportunities for search engine referral traffic and getting found on Page One of Google Images - a great SEO reserve. Optimizing images for search can be tedious and some website managers don’t see the value and can’t be bothered with the extra effort. But there’s gold in them thar' SERP* hills. Google even shows the top-ranked images on the text SERPs. Image ALT text. MORE >>

And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. One of the best features of Grader is its top tips to help increase scores. Yikes. MORE >>

That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic you're driving by ranking for them is more targeted. And more targeted traffic means higher conversions! So even if they drove traffic to their website for the term "lawyer," chances are, most of that traffic isn't going to turn into a new client. Google is using it to help surface content from great authors in the SERPs. 2) Use this link to connect your website to your profile: https://plus.google.com/authorship. Think about it. MORE >>

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. According to SEOmoz , long tail search comprises 70% of search traffic. Connect with HubSpot MORE >>