KoMarketing Associates

OCTOBER 6, 2015

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). He also pointed to the Moz SERP Feature Graph , which will show you how often certain types of results are shown.

SERP 120

SERP Conference SEO Demographics 120

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Keep in mind, Google Ads allows you to access both Google Search and Display ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MARCH 12, 2019

These SERP elements basically serve as ad copy, and it’s time we started treating them like that. For a guided tour of search engine results pages and elements, see Kristen Vaughn’s new post, “ SERP Features in 2019: The Complete Guide.”. Start with optimizing your site’s title tags and meta description tags.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

FEBRUARY 14, 2017

By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. By monitoring trends, you can target related keywords before the peak hits and capture the audience (and SERP results) before the competition.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

FEBRUARY 23, 2017

If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. Establish How You Will Achieve Your Content Marketing Goals. Now think about what you need to do to achieve whatever goals you’ve outlined.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Top of Funnel Content Marketing 152

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

FEBRUARY 19, 2019

For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps. We use rankings as a guide but at the same time, they can be good indicators of what Google is doing.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

MAY 14, 2019

Evaluate Top SERPs. This post provides examples of what each SERP feature actually looks like on Google, and outlines considerations that SEO professionals should be aware of. Ask yourself: does this sentence, phrase or paragraph offer value to the reader? Would this sentence, phrase or paragraph make sense without the keyword?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

NOVEMBER 29, 2016

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. No, I’m not talking about fabricating human-like hosts (robots) to live in Western times ( which would be awesome ). Think I’m stretching with the Westworld comparison?

Google 120

Google SERP Correlation CAN-SPAM 120

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. From Andrea Cruz Lopez.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs. Below are several new Google Search ad options she talked us through: Vehicle Ads. Visual Sitelinks. Brand Enhanced Sitelink Format. Pop-Up Map Ads. Knowledge Panel Ads. Card vs. Listing Ad Format.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

MARCH 19, 2015

I also recommend checking out Mark Traphagen’s recap of the Direct Answers panel, which covered a lot of information on how direct answers are transforming SERPs and what businesses can do to ensure their content is shown. If you want to see what’s happening in the SERPs, pick up your phone and search. Mobile First is a Real Thing.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

AUGUST 21, 2018

When evaluating the first page of SERPs, start by asking yourself the following questions: What types of pages are ranking most frequently (service pages, glossary pages, services, etc.). In this step, you should look through each of the landing pages assigned to keywords and ensure they fit within the landscape of first page results.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

JUNE 18, 2013

Audit Your SERPs. During “Ask the SEOs,” Alex Bennert suggested that when you start to rank, do a search to see what the SERP (search engine results page) looks like. ” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

APRIL 1, 2020

As my colleague Ryan Young wrote , focusing a piece of content on long-tail keywords might provide a better chance of appearing on the first page of SERPs more quickly. Blog Posts supporting long-tail keyword opportunities. These keywords are also likely the ones being searched by more qualified users further along in their path of intent.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

NOVEMBER 15, 2018

We can’t control what Google is displaying for our priority keywords, but we can take advantage of the SERP features appearing. It might go without saying that these features will impact site traffic and visibility on Google, which is why it’s vital that search marketers monitor these types of changes very closely.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

OCTOBER 12, 2017

As Meyers noted, if we see something like the SERP above and aren’t recommending our clients think about paid, we are doing them a disservice. Search results are changing and not in a good way for SEOs. As he described it, many industries are facing an “attack of the ads.”. After all, our job is to help our clients be successful.

Lead Ranking 168

Lead Ranking Lead Scoring Conference Search Marketing 168

KoMarketing Associates

MAY 13, 2020

Most of the results we see appearing in featured snippets come from a result on the first page of SERPs. Schema markup is code that’s put on a website to help search engines return more informative results. For more information on Schema, give Derek’s post a read).

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

APRIL 20, 2017

Set Up Mobile Analytics and SERP Performance Tracking. This includes the technical aspects (like the XML site map, rel canonical tags, HTTP redirects, etc.), page loading speed, UX design, and site content. These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. Frankly, you can’t.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

DECEMBER 8, 2016

In addition, the AMP logo will be added to your optimized pages (as discussed above) in the SERP. By validating your newly created pages, you not only inform search engines that these pages are optimized for mobile, but also inform third party sites. Final Thoughts. Overwhelmed?

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

In addition, the AMP logo will be added to your optimized pages (as discussed above) in the SERP. By validating your newly created pages, you not only inform search engines that these pages are optimized for mobile, but also inform third party sites. Final Thoughts. Overwhelmed?

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MARCH 17, 2015

While we covered Mediative’s Google SERP study late last year, they revealed more information in their latest SMX presentation. And finally, it is just as important to leverage tactics designed to optimize how your web pages literally appear in organic search, regardless of average position, as it is to improve ranking over time.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

AUGUST 30, 2018

Additionally, metrics like clicks, click-through rates, impressions, and SERP rankings can help content marketers understand the search queries their audience finds most valuable, while also highlighting the related keywords that will provide the best visibility for their chosen topic.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. . What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

AUGUST 15, 2017

Analyze the Current SERPs. Note* Google Search Console is also a valuable tool to use here. Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so. Think of this as bringing an appetizer to a neighborhood party.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

APRIL 18, 2017

Content Appearing in SERPs. For example, if you have 12 months of data, you will be able to revisit and analyze the top post from the previous year to see the format and information that was included to drive traffic.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

APRIL 13, 2017

See the following SERP of Logistic & Transportation from a desktop and mobile search: As you can see from these two screenshots, putting the phone number into the ad copy is standard and expected in China. To leverage this cultural norm, Baidu PPC provides B2B marketers with the opportunity to generate incoming calls.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

SEPTEMBER 14, 2017

If you take a closer look at the websites that rank on the first page of a Baidu SERP, you will find almost every site has an ICP license. However, a website with ICP establishes credibility with Baidu and will be given a better visibility than those without it. Even Baidu puts the ICP license at the footer area. .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

OCTOBER 11, 2018

One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago. Certainly, the search landscape has changed quite a bit over the years and to be successful, you have to pivot your content marketing strategy – what worked five years ago is certainly not what works today.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

KoMarketing Associates

JULY 22, 2016

This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Google did not improve this to include keyword-level performance. Define Goals.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Google did not improve this to include keyword-level performance. Define Goals.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

FEBRUARY 25, 2016

3) Google Analytics: It can be noted that searchers are using keywords you are not bidding on, but are still clicking on the organic SERPs. With this method I like to take a 2 step approach: a) Using auction insights research for the competitive landscape (as explained above), and.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

KoMarketing Associates

JULY 10, 2014

One could argue that is already does, as Google+ listings are shown in results when users are signed in or articles have authorship, but actual proof as to whether organizations that have a Google+ page are getting better SERP positioning is thin. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120