WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. That works sometimes.). They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

APRIL 14, 2009

Which URL shorteners work best? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. How can you view your website the way search engines see it?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

OCTOBER 16, 2008

In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. In addition to URLs, perform other on-page SEO work to optimize each page for its corresponding set of target key phrases by optimizing title tags , on-page headings (h1, h2 etc.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JANUARY 26, 2009

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. The list doesn't need to be long; 15-25 phrases is sufficient unless you are working with a very large website. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. About 5% of online marketing spending is dedicated to SEO.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? SEO is sort of like tweaking your resume.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

FEBRUARY 6, 2009

SEO consultant. And in all honesty, if you met one individual of each stripe at a party, you could likely figure out who worked in which role fairly quickly. SEO consultants have a similar challenge. Similarly, SEOs seek to guide visitors through a website, from initial interest, through information gathering to conversion.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JANUARY 12, 2009

I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services.

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

JULY 28, 2008

I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. Writing for People (and Search Engines): How to improve click-through rates for organic listings by Hamlet Batista SEO is fundamentally about driving website traffic.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

APRIL 3, 2008

Their article, The SEO Industry Survey Results , by SEOmoz staff members Nick Gerner , Rebecca Kelley , Jeff Pollard and Rand Fishkin , provides an excellent summary of the results, so I won't rehash all of that here, but rather offer just a few observations on some of the more surprising findings. No, it doesn't work that way.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. It's all fundamentals, but that's often what SEO comes down to. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 16, 2009

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

AUGUST 24, 2009

Signs that you need a break from SEO. This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

APRIL 6, 2009

How does social media relate to SEO? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 19, 2009

7 Tips When Using WordPress As CMS by Rubiqube Blogger Adrian Diaconescu follows up on his earlier WordPress CMS tutorial with this list of helpful tips for SEO, navigation and design. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JANUARY 23, 2009

While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here. Here are several more key SEO insights provided by King: Wordtracker's fee-based tool goes beyond free keyword tools by tracking what it calls a keyword effectiveness index.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., blogging and SEO). SEO social media interactive PR? tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. That's not the only way Google messes with SEOs.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!)

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

JULY 23, 2009

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

OCTOBER 27, 2008

How can you use StumbleUpon for SEO link building? Video Links: The Best Lures in the SEO Tackle Box? by E-Commerce Times Writer Peter Hamilton makes the case that online video is useful not only for producing a short-term boost in traffic but also, through blended search, for SEO efforts. What are the most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? It's heartening that he refers to SEO as "probably THE most essential element of Web design." What are the most important factors to consider when designing (or redesigning) a website? Where should you start? Flash, widgets and Web 2.0

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

OCTOBER 13, 2008

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? and "Apply Your PPC Intelligence to SEO." Let the market tell you what works and what doesn't. If it works, keep it. There is no explanation, however, for the incredibly wrongheaded statement about SEO in the last paragraph; typo?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JUNE 24, 2009

As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort. Ongoing effort!" But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 24, 2009

Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion. does anyone who's not immersed in SEO know or care what " canonicalization " means?). HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print."

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

SEPTEMBER 8, 2008

What SEO tactics are crucial to incorporate on your blog? Finding A Home For Your Work: The Best Blogging Platform For You by Smarter Than Your Average Blog Writer Steph Auteri presents the pros and cons of the leading blog platforms ( Blogger , WordPress , TypePad and Movable Type ) as well as alternatives MySpace and LiveJournal.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Through SEO, it continues to draw traffic in both places.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JANUARY 24, 2008

Techniques that Always Work?: by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Who Uses Dynamic Keyword Insertion?

Adwords 20

Adwords Paid Content SEM Google 20