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Customer Experience Matrix

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). I guess I should send them a t-shirt or something.

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HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. For what it’s worth, the amount of work remaining for users was also my original criticism of HubSpot’s SEO tools. The company is now doing more to help marketers nurture the leads its attracts.